In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Maggie Schmerin, managing director and head of global advertising and social media at United, provides insight on the purposeful campaign with host Ken Beaulieu.
In an exclusive interview with People Chica, pilot Natalie Villalpando dishes on what she hopes the future of aviation will look like.
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Natalie Villalpando is soaring to new heights. The aspiring pilot grew up in an aviation-focused family of pilots and aerospace engineers and is hoping to continue her family's legacy as part of the United Aviate Academy's first class, which is made up of 80% women or BIPOC.
"I thought for a while I was only going to be a passenger my whole life," she tells People Chica. "Then, when United opened this academy, it was a once in a lifetime chance that I had to take."
United's Aviate Academy is a training program designed to encourage more women and people of color to take to the skies
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Saying that the aviation industry is dominated by white men is a huge understatement. According to the U.S. Bureau of Labor Statistics, only 5 percent of pilots are women, and 6 percent are people of color.
For many like Ms. Percy, piloting has long been or seemed out of reach. Few women and people of color aspire to fly planes because they rarely see themselves in today’s flight decks. The cost of training and the toll of discrimination can be discouraging, too. Now there’s urgency for the industry to act. Pilots are in short supply, and if airlines want to make the most of the thriving recovery from the pandemic, they will have to learn to foster lasting change.
Collaboration with OneTen will help ensure United reflects the diversity of communities served as it looks to add 50,000 employees over the next five years
Press Release
CHICAGO, April 29, 2022 /3BL Media/ - United Airlines announced a new collaboration with OneTen, a coalition of leading chief executives and their companies committed to creating one million family-sustaining careers for Black talent with opportunity for advancement over the next 10 years. The collaboration with OneTen comes as United has already hired more than 6,000 people since January and expects to hire an additional 8,000 this year alone – with the goal to add 50,000 people to United in the next five years.
United Aviate Academy orders 25 new Cirrus TRAC SR20 aircraft – with the option to add 50 more – in response to the surge in flight school applications with more than 12,000 received so far
United Aviate Academy aims to train as many as 5,000 new pilots by 2030, at least half of them women or people of color
Press Release
United Aviate Academy orders 25 new Cirrus TRAC SR20 aircraft – with the option to add 50 more – in response to the surge in flight school applications with more than 12,000 received so far
United Aviate Academy aims to train as many as 5,000 new pilots by 2030, at least half of them women or people of color
United Aviate Academy’s first class of students is 80% women or people of color, outpacing the airline’s goal to train about 5,000 new pilots at the school by 2030 with at least half being women or people of color
Unprecedented training commitment will dramatically expand access to lucrative and rewarding careers while upholding United’s world-class safety and training standards
United CEO Scott Kirby, United President Brett Hart, and other officials on hand at Phoenix Goodyear Airport to officially open new school and welcome students
Press Release
United Aviate Academy’s first class of students is 80% women or people of color, outpacing the airline’s goal to train about 5,000 new pilots at the school by 2030 with at least half being women or people of color
Unprecedented training commitment will dramatically expand access to lucrative and rewarding careers while upholding United’s world-class safety and training standards
United CEO Scott Kirby, United President Brett Hart, and other officials on hand at Phoenix Goodyear Airport to officially open new school and welcome students
Happy New Year - I want to start this message with a thank you.
Our frontline teams continue to put in a tremendous effort during what I know is an incredibly challenging and stressful time - the Omicron surge has put a strain on our operation, resulting in customer disruptions during a busy holiday season. I appreciate your professionalism, creativity, and caring approach – it’s really made all the difference in helping us manage the impact on our customers.
