Nielsen

Nielsen Study Finds Hispanic Representation on Both Sides of the Camera, Drives Bingeability and Cultural Watchability for Latinos and New Audiences

42% of the most bingeable streaming programs of 2021 were directly influenced by Hispanics
Press Release

NEW YORK, September 22, 2022 /3BL Media/ - Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural watchability i.e. Hispanic share of the audience* of content for Latinos and all audiences, according to Nielsen's latest Diverse Intelligence Series (DIS) report: Latino Led Content and Viewers: The Building Blocks for Streaming Success.

Celebrating 10 Years of Volunteering Through Nielsen Global Impact Day

Article

On June 9, 2022, nearly 3,000 Nielsen employees across 43 countries volunteered at over 500 events and individual activities to celebrate our 10th annual Nielsen Global Impact Day (NGID). Nielsen volunteers collectively logged almost 13,800 volunteer hours during NGID 2022—4,000 more hours than last year!

A New Chapter in Inclusivity: How LGBTQ+ Audiences Are Reviving Traditional Media

Blog

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion.

Consumers surveyed for our international LGBTQ+ inclusive media perceptions study find the most advertising inclusion on emerging media channels. Social media and influencers lead the way when it comes to perceptions of inclusivity, while LGBTQ+ people view newspapers and radio as least inclusive.

Nielsen Commits to Advancing Media Equity, Building Diverse Leadership and Reducing Environmental Impact in 2022 ESG Report

Nielsen’s 2022 ESG report includes highlights from the last year, new 2024 goals, and refreshed lens on ESG issues as a media-focused company
Article

Nielsen recently released its 2022 Nielsen ESG Report, a progress report on how the company prioritizes environmental, social and governance (ESG) issues such as climate change; diversity, equity and inclusion; employee engagement; business integrity and societal trust in the media.

Accelerating the Work of Nonprofits Addressing Climate Change

An Earth Day Flash Consulting Day of Service with Nielsen and Common Impact
Multimedia with summary

As part of its commitment to sustainability, Nielsen celebrated its ninth annual Earth Day with a variety of activities and volunteer events to build a stronger and more resilient future for the planet and coming generations.

Nielsen Launches Marhaba, a Business Resource Group Supporting Employees of Arab Descent

Article

This year, the U.S. government has officially recognized April as National Arab American Heritage month. Nielsen is joining the celebration by launching Marhaba (Arabic for “hello”), our newest Business Resource Group (BRG) focused on supporting and connecting employees of Arab descent.

Nielsen Insights: Breaking the Bias Against Women's Sport

The Impact of Influencers, Gaming and Equal Opportunities
Article

Impact of Influencers

In March, many brands celebrated women, with many embracing the #breakingthebias theme of International Women’s Day. With the ongoing fight for women’s rights globally, brands can amplify the effectiveness of their efforts by working with the top women influencers in the world of sports and gaming, two traditionally male-dominated areas.

Pages

Subscribe to Nielsen