NYSE: NLSN

Nielsen Study Finds Hispanic Representation on Both Sides of the Camera, Drives Bingeability and Cultural Watchability for Latinos and New Audiences

42% of the most bingeable streaming programs of 2021 were directly influenced by Hispanics
Press Release

NEW YORK, September 22, 2022 /3BL Media/ - Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural watchability i.e. Hispanic share of the audience* of content for Latinos and all audiences, according to Nielsen's latest Diverse Intelligence Series (DIS) report: Latino Led Content and Viewers: The Building Blocks for Streaming Success.

Nielsen 2022 ESG Report: A Message From Our CEO

Nielsen’s 2022 ESG report includes highlights from the last year, new 2024 goals, and refreshed lens on ESG issues as a media-focused company
Article

A message from our CEO

At Nielsen, we like to say: Audience is everything.

Every day, we work to provide insights into where the media industry is going, how audience behavior is changing and how we all must adapt to continue to thrive.

Nielsen Report Shows LGBTQ+ Respondents View Streaming Content As the Most Inclusive Programming Across Media Platforms

Survey covering nine countries also indicates 27% of the LGBTQ+ community see no change in inclusion in ads and content
Press Release

NEW YORK, June 21, 2022 /3BL Media/ – Nielsen NYSE NLSN released its 2022 LGBTQ+ Diverse Intelligence Series report - Seeking Authenticity: A View of International LGBTQ+ Media Perceptions - which revealed that LGBTQ+ respondents find streaming content to be the most inclusive of their identity group relative to other media platforms.

Nielsen at SXSW 2022: The Native Representation TV Needs

Article

While moves have been made to increase representation and open narratives for Native Americans in media, the entertainment industry still has a ways to go. Creators of indigenous backgrounds are breaking through with stories told and inspired from their diverse perspectives with the aim to influence audiences of all backgrounds.

Nielsen Advances Environmental Responsibility Through Earth Day Celebrations

Article

On April 21, 2022, nearly 1,100 Nielsen employees across 30 countries gathered virtually and in person to celebrate Earth Day. This marked the ninth year that Nielsen teams planned activities and volunteer events to build a stronger and more resilient future for our planet and coming generations. Our Green Business Resource Group (BRG) led the activities, which organized Nielsen employees as one company to contribute more than 1,840 volunteer hours across 62 events to drive responsible action for climate justice.

Making a Difference for Special Olympics Illinois

Article

Seeking to understand the needs of your audience? Want to know how to better engage them? As part of Nielsen’s Data for Good program, a team of Nielsen employees volunteered their talents and expertise to help Special Olympics Illinois (SOILL) answer those specific questions, focused on improving the organization’s volunteer engagement.

Confronting Myth and Marginalization

Asian American audiences and on-screen representation
Article

Today, cultural dichotomy means more than just differences in traditions or recipes. For the Asian American community who has experienced so much trauma in the past few years, being seen when tuning into media helps create a sense of connection and empowerment. The media industry has also pledged to do its part to invest in content that paints more accurate representations of diverse communities.

Nielsen Launches Marhaba, a Business Resource Group Supporting Employees of Arab Descent

Article

This year, the U.S. government has officially recognized April as National Arab American Heritage month. Nielsen is joining the celebration by launching Marhaba (Arabic for “hello”), our newest Business Resource Group (BRG) focused on supporting and connecting employees of Arab descent.

Nielsen Insights: Breaking the Bias Against Women's Sport

The Impact of Influencers, Gaming and Equal Opportunities
Article

Impact of Influencers

In March, many brands celebrated women, with many embracing the #breakingthebias theme of International Women’s Day. With the ongoing fight for women’s rights globally, brands can amplify the effectiveness of their efforts by working with the top women influencers in the world of sports and gaming, two traditionally male-dominated areas.

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