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Subaru of America, Inc. Named 2022 Best Place to Work for LGBTQ+ Equality for Sixth Consecutive Year

Automaker Earned Perfect Score on the Human Rights Campaign Foundation’s Corporate Equality Index
Press Release

CAMDEN, N.J., January 27, 2022 /3BL Media/ - Subaru of America, Inc. announced today it was named a 2022 Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign Foundation’s Corporate Equality Index (CEI). This year marks the sixth consecutive year and ninth year overall that the automaker scored a perfect 100 percent on the CEI, the nation’s leading benchmarking survey measuring corporate policies on LGBTQ+ workplace equality.

Puppies and All-Wheel Drive: How Subaru Built Its Ardent Fan Base

The Japanese automaker marketed itself to underserved customers.
Article

By Morgan Korn

Some automakers tout engine performance, cutting-edge technology or exclusivity to attract buyers. Japanese automaker Subaru has a different approach.

In 2019 the company transformed 10,000 square feet of the Javits Convention Center in New York into a state-of-the-art immersive exhibit where Yellowstone's Old Faithful geyser and Denali's snowcapped peak were the focus -- not the company's sport utility vehicles.

Subaru Winterfest Returns for a Season of Adventure at Eight Ski Resorts in 2022

Automaker’s Signature Tour Brings Live Music, Winter Sports, Subaru Swag, Food and Fun to Skiers and Snowboarders Nationwide
Press Release

Camden, NJ, January 13, 2022 /3BL Media/ – Subaru of America, Inc. today announced the return of Subaru WinterFest. This one-of-a-kind music and mountain lifestyle tour invites friends, family, skiers, snowboarders, music fans, and dog-lovers alike to bask in their love of winter and adventure.

Subaru of America Appoints Renee Rhem to Subaru Executive Team

Rhem is First African American Woman Named to Hold a Position on Executive Team
Press Release

CAMDEN, N.J. December 16, 2021 /3BL Media/ - Subaru of America, Inc. today announced that Renee Rhem, Vice President of Customer Advocacy at Subaru of America, Inc, has been named to the Subaru Executive Team. Rhem is the first African American woman to hold a C-Suite position at Subaru.

Subaru of America Inspires Hope for the Holidays With Ad Spots Commemorating the 2021 Subaru Share the Love Event

Automaker Releases Creative Campaign to Launch the Signature Give-Back Event in Tandem with Employee Volunteer Activities Across the Country
Press Release

CAMDEN, N.J., November 19, 2021 /3BL Media/ – Subaru of America, Inc. today announced that to celebrate the launch of the 2021 Subaru Share the Love® Event, the automaker will debut a series of national advertising spots featuring the people, places and pets impacted by the philanthropy event over its 14-year-long run.

Subaru of America Expands Partnership With National Forest Foundation With Commitment to Plant One Million Trees

Automaker Reaffirms Forest Fire Recovery Efforts in California and Expands to Idaho, Oregon and Washington
Press Release

CAMDEN, N.J., November 1, 2021 /3BL Media/ - Subaru of America, Inc. and its retailers in California, and now with the support of Idaho, Oregon and Washington retailers, are proud to announce they will replant one million trees by 2022 in forests devastated by wildfire. In partnership with the National Forest Foundation, the Subaru Re-Foresting Project is expanding to Idaho, Oregon and Washington, in addition to existing efforts in California. These four states are among the hardest hit areas by wildfires.

Subaru Expands on Help for Those in Need With Donation of 50,000 Socks and 100,000 Total Blankets

Subaru and its Nationwide Network of Retailers Reach Out to Those Experiencing Homelessness
Press Release

Camden, N.J., November 1, 2021 /3BL Media/ - Subaru of America, Inc. today announced that the automaker and more than 600 participating retailers will once again donate 50,000 blankets to homeless shelters nationwide. When combined with last year’s donation of 50,000 blankets, Subaru and its retailers will have donated a total of 100,000 blankets to those experiencing homelessness. This year, in addition to 50,000 blankets, the automaker and participating retailers will also provide 50,000 pairs of socks to homeless shelters across the country.

Subaru of America and Philadelphia Union Announce Subaru Park Has Achieved Zero Landfill Status

Subaru Park becomes first soccer stadium in Major League Soccer to reach zero landfill
Press Release

CHESTER, Pa., October 25, 2021 /3BL Media/ - Subaru of America, Inc., in partnership with the Philadelphia Union, today announced that Subaru Park has reached zero landfill status, making it the first soccer-specific stadium in Major League Soccer (MLS) to reach the milestone. The achievement was celebrated at the October 23 match with a commemorative jersey patch and ceremonial re-opening as a zero landfill stadium.

How Subaru Is Rooting for the Underdog and Impacting Pets Nationwide

Season 11, Ep6
Summary: 

October is Subaru Loves Pets Month. Here to share what that means are Subaru's Bridget Hanrahan, Associate Director of Marketing Operations and Liz Edelen, Love Promise Community Commitment Manager.

Article

October is Subaru Loves Pets Month. Here to share what that means are Subaru's Bridget Hanrahan, Associate Director of Marketing Operations and Liz Edelen, Love Promise Community Commitment Manager.

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