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Nature Needs Heroes: Environmental Communicator Summer Rayne

Summary: 

Meet Summer Rayne, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Summer Rayne, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Nature Needs Heroes: Kathleen Ellie on Living a Sustainable Lifestyle

Summary: 

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Nature Needs Heroes: Jon Freidman & Brad Mcnamara Bring Farming to Inner Cities

Summary: 

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

3BL Forum: New Report Shows Gen Z Is Ready to Change the World

Article

Timberland campaign seeks engagement with Gen Z

Timberland is one company counting on Gen Z to help it change the world. The outdoor outfitter recently launched its Nature Needs Heroes campaign to inspire a greening movement among consumers.

Timberland Announces Partnership to Build Leather Supply Chain From Regenerative Ranches

Partnership with Other Half Processing is brand’s latest commitment to help reduce its carbon footprint and build a greener future
Press Release

STRATHAM, N.H., October 25, 2019 /3BL Media/ - Global outdoor lifestyle brand Timberland today announced a new partnership with Other Half Processing to build a responsible leather supply chain sourced from ranches that employ regenerative practices.

275 Volunteers Celebrate Timberland’s Serv-a-palooza and Transform Nine Sites in Lawrence, MA

The brand’s 22nd annual Serv-a-palooza includes 40 events in 19 countries this fall
Blog

Last week, as part of the brand’s 22nd annual Serv-a-palooza event, Timberland convened more than 275 volunteers for a powerful day of community service in Lawrence, MA.  Volunteers from the brand’s global headquarters in Stratham, NH transformed nine sites with eight different partner organizations through a variety of tasks, indoors and out. Together they:

Purpose At Work: How Timberland Is Planting A Climate Change Movement

by Simon Mainwaring
Article

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.

A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.

Timberland Partners with United Nations Convention to Combat Desertification and World Bank Group’s Connect4Climate in support of the Great Green Wall

Brand joins sustainability leaders at United Nations Climate Week in New York to help fight the global climate emergency
Press Release

STRATHAM, N.H., September 27, 2019 – Global outdoor lifestyle brand Timberland announces a partnership with the United Nations Convention to Combat Desertification (UNCCD) and World Bank Group’s Connect4Climate to support the Great Green Wall as a nature-based solution to fight the global climate crisis.

Timberland Commits to Plant 50 Million Trees Over Next Five Years

Company launches “Nature Needs Heroes” campaign to empower global community to be champions for the planet
Press Release

STRATHAM, N.H., September 6, 2019 /3BL Media/ – Global outdoor lifestyle brand Timberland today announced a new commitment to plant 50 million trees around the world by 2025 as part of its pursuit of a greener future. This bold goal builds on Timberland’s longstanding commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors. One key area of focus has been tree planting; since 2001, the brand has planted more than 10 million trees worldwide.

Timberland Kicks off its 2019 Urban Greening Season in Detroit’s Lincoln Street Art Park

Blog

In June, global outdoor lifestyle brand Timberland teamed up with Sustainable Brands and Detroit’s Green Living Science to revitalize the Lincoln Street Art Park, a formerly abandoned industrial site turned sculpture park. More than 50 volunteers pulled on their boots to make a difference and completed multiple projects to improve the area. This video provides an overview of the event and its impact.

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