online engagement

Six-In-10 Americans Believe Social Media Is An Effective Form Of Activism, According To New Cone Communications Research

After learning of an issue online, 80% of Millennials are more inclined to donate or support that issue
Press Release

BOSTON, November 12, 2014 /3BL Media/ – A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online.

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