At this time of year “resolution” is synonymous with “change”. We wish to lose weight, increase our exercise regime or improve our skills. For me, resolution is such a funny word as it’s mostly been a reference to the quality of images and output for printing. That said, even I make plans every year for the things I would like to focus on in the coming year. The most important issue for me in 2015 is twofold. First, I want to ensure that I am effectively communicating with creative professionals in order to inspire and educate.
Daniel Dejan explores cultural, economic and behavioral trends
This past year, through Sidebar, I've been honored to share ideas about design, thoughts about printing and paper and reflections on art, creativity and perception. As you know, I've been interested in uncovering new ideas about how we process visual and editorial information—color, shape, form, typography and grammar—to find meaning that can support marketing efforts, build brands, drive social change and, ultimately, enrich our human experience.
New Survey Findings From Tetra Pak Suggest More Can Be Done
DENTON, Texas, December 19, 2014 /3BL Media/ — Packaging professionals within consumer packaged goods companies report growing awareness around the business impacts connected to natural resource scarcity, but robust knowledge and understanding is still absent, according to findings from a survey conducted recently by Tetra Pak® U.S.
Daniel Dejan breaks the direct mail process into four general steps
Are you a list maker? I love lists. They remind me of what I need to do, how I should prioritize my time, and what promises I’ve made. In other words, they keep me on track.
I’ve spent a great deal of time this year focusing on direct mail. Direct mail campaigns can display some of the most creative and successful uses of paper and print. And, even more importantly, they are proven to perform better than online activities!
Since introducing PlantBottle™ packaging – the first-ever fully recyclable PET plastic bottle made partially from plants – Coca-Cola has distributed more than 25 billion of the bottles to thirsty consumers in 37 countries. The breakthrough technology also has helped catalyze a movement to redirect the entire polyester fiber and plastic resin industry toward a renewable future.
Somerset Mill in Skowhegan Will Save More Than 30 Percent on Annual Energy Costs
SKOWHEGAN, ME, November 18, 2014 /3BL Media/ - Sappi North America's Somerset Mill in Skowhegan is now running on natural gas and the paper mill is already seeing economic and environmental benefits. Recently, Summit Natural Gas of Maine completed the final installation of equipment to allow the Somerset Mill to run using natural gas at full capacity.
Daniel Dejan explains why print will always be his first love in an ever-increasing digital world
I should be clear that I believe in and strongly embrace technology (I’m a Google Glass Developer)! I think that the relationship between old and new—printed communication and digital outreach--will prove to be the most successful marriage for marketers in the future. Why? Because the permanence of print complements the instantaneous and constantly-updated nature of digital. Although each plays a role, I have to say that print is my first love. And, while I’ve always been clear about that, perhaps I’ve neglected to tell you why.
Daniel Dejan discusses neurological research - and finds that paper and print could be the next big marketing push
Does touch stimulate memory? How do our brains process color and light to form images? What does a tactile experience deliver to the recipient? I’m fascinated by cognitive neuroscience and how humans—as biological organisms—comprehend the world around us. As a creative professional, I’m particularly interested in understanding how we interact with art as well as marketing materials.