A decade ago there were only eight media channels—eight! Now there are over 100, and contained within that 100 is a subset of over 200 well-known social networking websites. One of the most challenging marketing endeavors, especially in an economic environment where ‘constrained’ budgets are the norm, is determining where to focus your company’s outbound marketing time and attention.
Daniel Dejan celebrates the marriage of paper and digital
I love technology almost as much as I love books and paper. And, since I’m especially happy when I discover areas where the two intersect and succeed, I’m excited to share a celebration of the marriage of Analog and Digital with you. I love projects and communications efforts where that union of craft and technology delivers a big dose of satisfaction—and ROI—and works with the long historical past of paper while embracing the unknown future of technology.
Let me remind you of some successful marriages as the debate over print versus digital works its way to becoming moot.
Although I’ve identified myself as a bibliophile, an amateur neuroscientist and, above all, a humanist, I sometimes also think of myself as a botanist—studying corporations, designers, printers and paper distributors—the flora and fauna of the printing ecosystem. In September, in Chicago, I had a chance to step back, break out my binoculars and inspect the forest that is the annual Graph Expo conference. I thought it might be helpful to share my key observations with you. So, grab your water and your backpack--let’s go.
New FDA food safety rules could impact packaging manufacturers and converters
Shawn K. Stevens, one of the few attorneys in the U.S. whose entire practice is in representing the food industry, will bring his expertise to the packaging conference Focal Point 2014 on October 14 in Stevens Point, Wisconsin. Register now and save $70.
Stevens will present "Where Food Packaging and FDA Regulation and Enforcement Collide: How to Package Your Risk on the New Food Safety Battleground."
If you’re like me, you still have questions about how to recycle certain types of packaging and containers. Let’s shed some light on some of these issues! Here are 5 questions and answers to help you become better recyclers.
The growing amount of solid waste being added to landfills from product packaging is an environmental concern to Cisco. To address this, we strive to design packages that protect against shipping damage while minimizing material usage.
Our employee-led “Pack It Green” Initiative, which promotes optimized packaging and order fulfillment, is a big part of this commitment.
By Swathy Ramaswamy, Sr. Sustainability, Quality and Process Manager, Supply Chain
Packaging is a key component in protecting and transporting our products efficiently as they flow through our supply chain into the hands of the customer. Packaging also serves an important function in educating the customer on the features and functionality of our products while enhancing our AT&T brand.
Making packaging products from renewable resources that can be re-grown or replenished, can help offset the environmental and economic strain on our natural resources. It's good for the planet and good for the bottom line.
About Tetra Pak
Tetra Pak® is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people.