Being There

Daniel Dejan

A decade ago there were only eight media channels—eight! Now there are over 100, and contained within that 100 is a subset of over 200 well-known social networking websites. One of the most challenging marketing endeavors, especially in an economic environment where ‘constrained’ budgets are the norm, is determining where to focus your company’s outbound marketing time and attention.

Where Have All the Mentors Gone?

Daniel Dejan shares his thoughts on the importance of mentors for career success

"If I have seen further than others, it is by standing upon the shoulders of giants."
- Isaac Newton originally and popularized by Albert Einstein

The Marriage of Analog and Digital - You're Invited!

Daniel Dejan celebrates the marriage of paper and digital

I love technology almost as much as I love books and paper. And, since I’m especially happy when I discover areas where the two intersect and succeed, I’m excited to share a celebration of the marriage of Analog and Digital with you. I love projects and communications efforts where that union of craft and technology delivers a big dose of satisfaction—and ROI—and works with the long historical past of paper while embracing the unknown future of technology.

Let me remind you of some successful marriages as the debate over print versus digital works its way to becoming moot.

Seeing the Forest

Daniel Dejan's thoughts about the Graph Expo

Although I’ve identified myself as a bibliophile, an amateur neuroscientist and, above all, a humanist, I sometimes also think of myself as a botanist—studying corporations, designers, printers and paper distributors—the flora and fauna of the printing ecosystem. In September, in Chicago, I had a chance to step back, break out my binoculars and inspect the forest that is the annual Graph Expo conference. I thought it might be helpful to share my key observations with you. So, grab your water and your backpack--let’s go.

A Focal Point Interview with Attorney Shawn Stevens

New FDA food safety rules could impact packaging manufacturers and converters

Shawn K. Stevens, one of the few attorneys in the U.S. whose entire practice is in representing the food industry, will bring his expertise to the packaging conference Focal Point 2014 on October 14 in Stevens Point, Wisconsin. Register now and save $70.

Stevens will present "Where Food Packaging and FDA Regulation and Enforcement Collide: How to Package Your Risk on the New Food Safety Battleground."

Five Tips for Demystifying the Recycling Bin


If you’re like me, you still have questions about how to recycle certain types of packaging and containers. Let’s shed some light on some of these issues! Here are 5 questions and answers to help you become better recyclers.

Learn more about the 5 tips for demystifying the recycling bin...

Cliquez ici pour lire en français.


“Pack It Green” Saves Nearly 2 Million Pounds of Packaging and Over $6 Million

by Alexis Raymond

The growing amount of solid waste being added to landfills from product packaging is an environmental concern to Cisco. To address this, we strive to design packages that protect against shipping damage while minimizing material usage.

Our employee-led “Pack It Green” Initiative, which promotes optimized packaging and order fulfillment, is a big part of this commitment.

Speakers Announced for Focal Point 2014: Packaging at the Leading Edge

Culver's CEO Craig Culver to deliver keynote
Press Release

August 21, 2014 /3BL Media/ - The Wisconsin Institute for Sustainable Technology has announced the speakers for its fourth annual Focal Point conference at the University of Wisconsin-Stevens Point. Registration for Focal Point 2014 can be done online here.

Packaging That Delivers

By Swathy Ramaswamy, Sr. Sustainability, Quality and Process Manager, Supply Chain

Packaging is a key component in protecting and transporting our products efficiently as they flow through our supply chain into the hands of the customer. Packaging also serves an important function in educating the customer on the features and functionality of our products while enhancing our AT&T brand.

Your World When You Move to the Front With Your Packaging

Multimedia with summary

Making  packaging products from renewable resources that can be re-grown or replenished, can help offset the environmental and economic strain on our natural resources. It's good for the planet and good for the bottom line.


About Tetra Pak

Tetra Pak® is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people.


Subscribe to Packaging