Online entities are increasingly launching magazines to better connect with their customers
If you run an online search for the subject ‘magazines are dead’ you’ll get 70 million results in about 20 seconds. 70 million. And yet, as I scroll through the results, I find that many posts only use ‘magazines are dead’ to grab your attention because, when you actually read the posts, it’s clear that magazines, in fact, are not dead. Through posts, and through my experience and connections, I increasingly hear that online entities are launching magazines to better connect with their customers.
The album is making a comeback in physical manifestations as opposed to digital ones
Did you know that digital music revenue didn’t surpass the revenue of physical music until 2014? So, despite the numerous sites where you can download music--MP3, Spotify, iTunes, Pandora, Jamendo—music lovers still bought more physical manifestations of music than digital ones. And to make that old adage true—everything old is new again—lately the album has been making a comeback.
Video postcards: another example of the successful marriage between print and digital
I've been keeping my eye on a new media that successfully marries print and video and seems to deliver on its promise to engage the recipient: video postcards. Imagine receiving an envelope in the mail, an envelope which immediately stimulates curiosity and encourages you to open it. When you pull out the ‘post card,’ an OLED (organic light emitting diode) video screen is revealed and a video either starts automatically or with the push of a button.
Cheryl Heller’s presentation charts Sappi's Ideas that Matter's history and impact, as well as the evolving path of social design
I’m very proud of the social responsibility platform that Sappi supports. My company focuses on three critical groups: communities, customers and employees. Part of our customer outreach includes the Sappi Ideas that Matter grant program, which awards grants to designers who help nonprofit organizations make a meaningful difference in the communities they support by using their skills, creativity and design thinking.
Charlotte, NC, February 25, 2015 /3BL Media/ – Sealed Air Corporation (NYSE: SEE) celebrates today its fifty-fifth anniversary since its founding as a company by Alfred W. Fielding and Marc Chavannes. The two inventors set out to create a new wall covering by laminating two plastic sheets with air bubbles between them. Although the invention never caught on as interior decor, the two men discovered their new material’s lightweight and insulating properties were very useful—first as greenhouse insulation and then as the packaginging material we now know as Bubble Wrap®.
How one retailer discovers that catalogs are the single most effective driver of online and in-store sales
J.C. Penney recently announced they would relaunch a mailed home goods catalog in March after a three-year hiatus. Their goal is to reach and engage with their existing customer base who are responsive to the printed medium. Is this the bell weather for the future of print catalogs?
By: Daniel Dejan, Sappi etc. Print & Creative Manager
Live events are gaining popularity even in an increasingly digital world
Why—with all our digital devices, 24/7 media streams, access to webinars, videos, and written content—would anyone attend a live event? It certainly isn't the most convenient way to access someone’s opinion, data, their process or experiences. Yet, despite access to ‘everything’ on the internet, events and conferences seem to be gaining popularity and growing their attendee numbers.
Is a book a commodity, a decorative item or an experience and a journey?
As a designer, I admire all things paper. As a bibliophile, I am drawn to the power of books. So, I was intrigued when I heard of Thatcher Wine who custom-tailors libraries from his workshop in Boulder, Colorado. Juniper Books, Wine’s studio, focuses on building tailored libraries, curating unique book sets and designing custom book covers.
How do you find, communicate and deliver the exact color you want?
I travel over 200 days a year and spend plenty of time camped out in hotel rooms, lobbies, airport lounges and restaurants planning and presenting talks to designers, printers and paper distributors. I often talk about protocols and standards—measuring attributes in order to achieve and deliver perfection. You can imagine that it’s hard to delight a road warrior like me, but every once in while I discover a place that is enticing enough to make me want to pack my bags and beat a path to their door. And so it is with a newly launched “hotel of colors” by our friends at Pantone.