Porter Novelli

P&G Spotlights Allyson Felix's Legacy Leading into Tokyo Games

Blog

Even with pushback from Japanese citizens, the International Olympic and Paralympic Committees have stated the Tokyo Games will go on, but athletes and brands are still wondering what the Games will ultimately look like. Despite these challenges, sponsors of the Games are starting to fire on all cylinders.

Brands Going Beyond the Rainbow-wash

Blog

As we start to celebrate Pride Month, the growing call from consumers for brands to avoid “rainbow-washing” is substantive. And with every rainbow-branded product, individuals are looking under the hood to find out if and how the company is truly supporting the LGBTQIA+ community.

How Brands Activated for Mental Health Awareness Month

Blog

This week brings us to the tail end of Mental Health Awareness Month. This year, the observance is especially important as CDC studies found that 42 percent of Americans reported anxiety or depression symptoms due to the pandemic.

Brands Uplift AAPI Heritage to Stop Asian Hate

Blog

Yesterday, President Biden signed new legislation aimed at addressing the rise in anti-Asian hate crimes in America. This is a crucial stride forward for the Stop Asian Hate movement, and a timely milestone as we celebrate Asian American and Pacific Islander (AAPI) Heritage month.

McDonald's and the Biden Administration Team up to Raise Vaccine Awareness

Blog

Although half the U.S. has received at least one dose of the COVID-19 vaccine and the eligibility for vaccinations has been lowered to as young as 12-years-old, the pace of vaccinations is slowing.

7-in-10 Americans Say It Shouldn’t Take a Tragedy for Companies to Care About Social Justice Issues

Summary: 

7-IN-10 AMERICANS SAY IT SHOULDN’T TAKE A TRAGEDY FOR COMPANIES TO CARE ABOUT SOCIAL JUSTICE ISSUES, ACCORDING TO NEW PORTER NOVELLI RESEARCH

The 2021 Porter Novelli Business & Social Justice Study found that Americans continue to expect more from companies when it comes to taking a stand on social justice issues.

Press Release

7-IN-10 AMERICANS SAY IT SHOULDN’T TAKE A TRAGEDY FOR COMPANIES TO CARE ABOUT SOCIAL JUSTICE ISSUES, ACCORDING TO NEW PORTER NOVELLI RESEARCH

The 2021 Porter Novelli Business & Social Justice Study found that Americans continue to expect more from companies when it comes to taking a stand on social justice issues.

Degree Enters the Adaptive Design Space

Blog

Over the years, we’ve seen continued growth of adaptive products from brands such as McDonalds, Tommy Hilfiger, Microsoft and others.

Brands Address Equity Gap for Black Business Owners and Entrepreneurs

Blog

Black Americans make up 13.4 percent of the U.S. population, but own only 2.2 percent of overall businesses, according to the U.S. Census Bureau.

Brands Building Vaccine Confidence

Blog

Even as President Biden sets new vaccination goals and vaccines become more widely available, there is still a concerning amount of hesitancy from Americans to get vaccinated.

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