Porter Novelli

Introducing the Porter Novelli Focus: Business Action for Climate Crisis

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As Climate Week unfolds here in the U.S., the conversation around the climate crisis has reached increasing heights – from new warnings from the United Nations that country climate plans are not aggressive enough – to nations crying out that the climate breakdown has reached their shores in dramatic and deadly ways.

El Pollo Loco Calls for Recognition During Hispanic Heritage Month

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This week marks the beginning of Hispanic Heritage Month. It is a time to celebrate the community’s achievements and contributions to American history. Yet, while this population makes up over 18 percent of U.S. inhabitants, Hispanics are historically underrepresented across industries.

Brands Lean-In on Values in Wake of Texas SB 8 Bill

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Over the years, we’ve seen more stakeholders demand companies participate in political conversations – some even calling companies the fourth branch of government. Our research confirms this trend with, 64 percent of Americans stating they believe businesses should speak out against government legislation if it doesn’t align with their company’s values.

Brands Give Employees Time Off to Focus on Mental Health

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A study found that 77 percent of professionals have experienced employee burnout at their current job. This will come as no surprise given the gauntlet of crises individuals have had to face over the past 19 months – yet continue to show up for work each day.

Introducing the 2021 Porter Novelli Focus: Business & Politics

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U.S. politics has been a hot topic throughout the pandemic but has come sharply into focus due to the ongoing debate around voting rights legislation at the State and National level. Americans recognize the growing influence businesses have in politics and are now holding them to high expectations.

Key Findings Include:

Tide Evolves Loads of Hope Program to Meet New Societal Challenge

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Even before the COVID-19 pandemic caused massive disruptions to commerce, jobs and housing, homelessness was already on the rise in the United States. In fact, the early 2020 U.S. Department of Housing and Urban Development’s (HUD) Annual Homeless Assessment Report (AHAR) found a 2.2 percent rise in homelessness in the United States – marking the fourth year consecutive of increases.

Introducing the 2021 Porter Novelli Focus: Gen Z & Justice.

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While traditionally defined as more pragmatic and rational than their Millennial peers, Gen Zers came onto the scene a handful of years ago with an energy, enthusiasm and a demand for the world to acknowledge that change needs to happen – and fast. Yet, the passionate generation was thrusted into a new series of increasingly urgent crises – from a global pandemic to calls for racial justice in the United States.

Brands Get Specific in Collaborations to Fight Climate Change

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In the past month alone we’ve seen record-breaking heat throughout the globe, floods in Germany and China and fires across California and Canada.

Doritos Passes the Mic to the Black Community With Its SOLID BLACK Line

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As brands continue to enter the world of racial and social justice, consumers are setting high and higher expectations.

Brands Embrace Inclusivity Through Gender Neutral Product Lines

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Even with Pride month coming to a close last week, the pressure on brands to create more LGBTQIA+ inclusive products year-round continues to grow.

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