Marked increases in Gen Z’s belief companies must address hot-button issues like gun control and LGBTQ+ rights
NEW YORK, October 23, 2019, /3BL Media/ – Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.
Agency was lauded for its transformation to global Purpose communications consultancy and leading impactful client work
CHICAGO, October 18, 2019 /3BL Media/ – Porter Novelli was awarded top honor as Agency of the Year at the inaugural PRWeek Purpose Awards at Marshall’s Landing on October 16, 2019.
The agency was praised for its firm belief that communication can advance society and its goal to seek out clients with a shared ambition of making a positive impact. Its aim to help organizations find, live and tell their purpose has helped the agency effectively motivate action, secure loyalty and encourage advocacy for its partners for over 45 years.
On Monday, August 19, America’s top CEOs put a stake in the ground – redefining the role of business in society. The business mentality of shareholder first is no more, and leaders have developed and adopted a new definition. The “Statement on the Purpose of a Corporation” written by the Business Roundtable puts the interests of all stakeholders first and introduces a broader, more long-term view of value creation. But what does this new definition mean for you and your business – and how might it impact the ways decisions are made in your organization?
What if we told you communicating with Purpose could help your organization break through the clutter? Not just break through – but actually ignite physical reactions like increased attention, heightened arousal and emotion that consumers themselves may not even be aware of. And, those physical reactions have a ripple effect. What if we told you Purpose has the undeniable power to create deeper bonds that transform the traditional consumer-company relationship?
79% of Americans feel a deeper personal connection to companies with values similar to their own
NEW YORK, May 29, 2019 /3BL Media/ – Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.
DaSilva will share insights into how brands can use purpose as a lens for engaging on issues in the marketplace
BOSTON, October 18, 2018 /3BL Media/ – Alison DaSilva, executive vice president, CSR and Purpose, Cone, a Porter Novelli company, will join corporate social responsibility (CSR) experts as a speaker at 3BL Forum on October 23-25.
Product offering includes proprietary, real-time diagnostic tool
NEW YORK, October 8, 2018, /3BL Media/ – Today, global public relations leader Porter Novelli (PN) launched PN STANCE, a first-of-its-kind product to help companies know if and how to respond to increasing stakeholder pressure to stand up for the various societal issues taking center stage in real-time.
BOSTON, April 12, 2018 /3BL Media/ – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals.