price point

What is the Price Point for Business Sustainability?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
The surge in business eco awareness has not gone unnoticed by consumers.  With sustainability concepts and definitions subject to interpretation, the same business sustainability actions claimed as "green" are also subject to "greenwash" commentary. As consumers increasingly scrutinize business actions on climate change, they want to see transparent, more credible information on what companies are doing to reduce their environmental impact.
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