Principal® Global Investors European money management business

Åsa Norrie: “Everything Is Possible”

Article

When Åsa Norrie was named regional CEO for the Principal® Global Investors European money management business in June 2021, she took stock of the challenges. Unlike counterparts in the United States, Norrie’s team worked across 11 languages with investors in 16 countries, each with its own regulatory framework—think 16 different federal treasury departments, for example.

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