In October 2014, Coca-Cola Enterprises teamed up with the Financial Times to host the Future for Sustainability Summit. The summit included a panel discussion on redefining business value, which featured Nik Jhangiani, Chief Financial Officer of Coca-Cola Enterprises. Here he explores further how companies can change investor perceptions of sustainability and better communicate its long-term value.
Around nine in ten current CEOs and future business leaders believe businesses should have a social purpose. But while 86% of current leaders think businesses are already putting this into practice, just a fifth of the younger generation agrees they are doing so – showing a clear gap between the views of today’s CEOs and the next generation.