Purpose

Brands Lean-In on Values in Wake of Texas SB 8 Bill

Blog

Over the years, we’ve seen more stakeholders demand companies participate in political conversations – some even calling companies the fourth branch of government. Our research confirms this trend with, 64 percent of Americans stating they believe businesses should speak out against government legislation if it doesn’t align with their company’s values.

Companies Need to Manage the Economics of Impact in Order to Advance Equity

Blog

In the midst of a pandemic and unprecedented recession, purpose-led companies have the enormous potential to advance equity and reverse deepening disparities.

We have seen multiple businesses making pledges to advance more equitable markets. But commitments are easy to make and hard to keep. To truly become a purpose-led company, companies must understand how products sold, their operations and associated costs, and yes, profit, close or widen inequities in our societies.

2021 Halo Awards Honor Top Corporate Social Impact Initiatives

Winning Companies and Nonprofits Recognized at Engage for Good Conference
Press Release

May 27, 2021 /3BL Media/ - Campaigns that helped teachers and students bridge the digital divide, repurposed sports stadiums into socially-distanced blood donation centers, built artificial intelligence programs to more efficiently serve LGBTQ youth and encouraged consumers to share – not hoard – toilet paper - all while building stronger businesses - were among the initiatives recently honored at the 19th annual Halo Awards. 

Pro Bono Perspectives S3E7: Judy Samuelson, The Aspen Institute

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Joining the Pro Bono Perspectives podcast this Global Volunteer Month is Judy Samuelson, Vice President at The Aspen Institute and Executive Director of its Business and Society Program. A leading voice on the alignment of business and purpose, Judy has published influential works on companies’ duty to society and how they can create true, sustainable social change.

Halo Award Finalists Announced

Gold and Silver Honorees To Be Revealed At Virtual Engage For Good Conference in May
Press Release

March 30, 2021 /3BL Media/ - Halo Award finalists chosen from a record number of entries were announced today in this annual celebration of work at the intersection of cause and commerce.

Now in its 19th year, the Halo Awards are North America’s highest honor for corporate social impact initiatives that successfully engage consumers and/or employees.

Black Forest Snacks Announces a Series of Purpose-Led Commitments Focused on Real Action

Launching commitments across sustainability and social impact, Black Forest is making bold moves to take real action for the good of people and the planet including sustainable packaging by 2025
Press Release

CHICAGO, March 18, 2021 /3BL Media/ – In celebration of International Day of Forests on March 21, Black Forest, a candy and snack brand inspired by real forests, announces its purpose commitment to become a sustainable brand. As the first in the candy gummy and fruit snack category to make this purpose-led pledge, Black Forest is taking real action including committing to real ingredients that are better for people, moving to fully sustainable packaging, continuing to plant and protect forests, and reducing its impact in its production. 

Webinar: Strategically Integrating Sustainability: Restructuring the Business With Ikea, Enel and Forum for the Future

Press Release

February 26, 2021 /3BL Media/ - With the sustainability transition becoming the vehicle for business innovation, bringing together climate and social goals, businesses are facing a major reform in their operations. In order to achieve their goals, sustainability needs to be seen as the business itself and not a separate strategy.

PayPal and CARE USA Honored With 'Golden Halos' for Best-in-Class Corporate Social Impact Efforts

Press Release

February 16, 2021 /3BL Media/ - Engage for Good has named PayPal and CARE USA its 2021 Golden Halo Award winners, the group’s highest honor for companies and causes that engage in activities designed to do well by doing good.

Accepting the honors at the virtual Engage for Good conference on May 26-27th will be Michelle Nunn, President & CEO of CARE USA and Franz Paasche, Senior Vice President of Corporate Affairs at PayPal. 

GreenMoney Interviews: Liesel Pritzker Simmons on Impact Investing

Article

Interviewed by Cliff Feigenbaum, GreenMoney Journal 

Welcome to the latest in the 'GreenMoney Interviews' series. Recently I spoke with Liesel Pritzker Simmons of Blue Haven Initiative, as part of our new "Millennials and Money" issue. Liesel oversees an impact investing portfolio structured to generate financial returns and address social and environmental challenges.

Join Novartis, Credit Suisse, & L'oréal on Building a Meaningful Employee Experience Through Giving Back on 10 Feb

Article

Building a meaningful, holistic employee experience is one of the top workforce strategy priorities critical for business outcomes for the future of work. According to research by PwC, 1 in 3 workers would be willing to consider lower pay for a more fulfilling job.

On 10 February, 4pm (GMT +1), hear from leading companies Novartis, L’Oréal and Credit Suisse about best practices to activate impactful Purpose initiatives to the benefit of employees, society, and their business.

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