Purpose

Corporate-Cause Programs Recognized as ‘Campaigns with Heart’

35 Campaigns Named as Finalists in 2014 Cause Marketing Halo Awards
Press Release

February 13, 2014 /3BL Media/ - The honor roll of finalists in the 2014 Cause Marketing Halo Awards reveals corporate initiatives that are more diverse in the types of social problems they attack and the tactics they leverage.   

Among the intriguing efforts recognized today by the Cause Marketing Forum are programs involving:

•      Milkshakes that unlock donations to feed hungry children.

•      “Thumb Socks” that prevent teens from texting and driving.

Southwest Airlines Motivates Its Employees with a Purpose Bigger than a Paycheck

Blog

If you’re one of the 100 million passengers who fly Southwest Airlines every year, you might have noticed their award-winning service—happy, friendly employees who go the extra mile to satisfy their passengers. In fact, for many people, service is the principle reason they remain loyal Southwest customers. In recent discussions with Southwest executives, pilots, and employees, I’ve learned that what Southwest passengers don’t see is largely responsible for what they do see during their trip.

Bombas Socks' One-for-One Model Helping to Warm Feet — and Hearts

Article

New York-based startup Bombas Socks is poised to revolutionize the sock industry while spreading its message of pushing yourself to “Bee Better.”

Two years ago, after learning that socks are the more requested clothing item at homeless shelters, founders David Heath and Randy Goldberg decided to create a company based on the TOMS shoes plan: One for One.

A Year of PurPle (Purpose + People)

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It's no secret that now more than ever, companies need to stand for something - they need a greater purpose that drives both business and social goals. That's why we've spent the past year creating purpose-inspired programs and working with our industry's top leaders to develop the latest best practices that will move the needle on some of the most pressing societal issues, while delivering real business results. To hear more about the work that we've accomplished and the importance of weaving together purpose and people, press play.

 

Social Enterprises Must Move Beyond Purpose

Now that every marketing campaign involves a slice of giving back, what can businesses for good do to set themselves apart?
Article

Once upon a time, it was easy for a social enterprise to stand out and get noticed. Early entrants to the space were rewarded handsomely with attention and accolades because of their higher calling and charitable business models. But if you’re a social business trying to differentiate in today’s marketplace, purpose is no longer a golden ticket. Here’s why:

Purpose is pervasive

The Importance of Defining Your Brand Purpose

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How can defining a purpose for your brand help? By taking this essential step, it can ignite and create movements, catalyze your employees, key stakeholders as well as consumers & society. Connect with us to learn how you can redefine what your company stands for and engage your employees more holistically: Purple.mslgroup.com

 

Video: What Does PurPle Mean To You?

Blog

Let’s talk about the future of purpose-inspired marketing and how we are going to evolve in business and society.

Setting a New Standard for CSR: Prove Your Purpose

Blog

When it comes to corporate social responsibility, aspirational mission statements are not enough – consumers and other stakeholders demand proof of progress. The 2012 Cone Communications Corporate Social Return Trend Tracker finds that 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments.

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