Purpose

Professions with Purpose

Summary: 

“It’s rewarding to hear Ray McDaniel say the ESG Initiative is a key company objective. That gives me a greater sense of purpose and helps contextualize the impact of my work.” -Simone Andrews Associate Analyst, Moody’s Investors Service

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“It’s rewarding to hear Ray McDaniel say the ESG Initiative is a key company objective. That gives me a greater sense of purpose and helps contextualize the impact of my work.” -Simone Andrews Associate Analyst, Moody’s Investors Service

In a New Economic Era, Workforce of Future Requires Companies to Rethink Employee Experience

Study finds people want fulfilling experiences at work; willing to switch to jobs with lower pay to find fulfillment
Press Release

NEW YORK, December 3, 2018 /3BL Media/—According to a new report Making work more meaningful: Building a fulfilling employee experience, published by CECP: The CEO Force for Good, Imperative, and PwC, the early days of a “Fourth Industrial Revolution” require a new standard for the employee experience around higher meaning and fulfillment at work.

Purpose Is a Key Driver of Overall Reputation, According to New Research by Porter Novelli and Cone

Amazon, UPS top list of Purpose-driven companies
Press Release

NEW YORK, November 14, 2018 /3BL Media/ – Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.

Orion Assembly Welcomes Back Local-built Bolt Ev for a Special Pitt Stop on Its Way to New York Climate Week

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Employees at General Motors' Orion Assembly plant recently held a homecoming ceremony for a very special Chevrolet Bolt EV. Pun intended, this locally-built EV was charged with traveling cross-country as part of the New American Road Trip, an 11-day, nearly 4,000-mile journey from the San Francisco Global Climate Action Summit to New York’s annual Climate Week.

Video: Purpose and Corporate Social Responsibility

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Corporate social responsibility (CSR) and company purpose might sound similar, but they’re not the same thing.

How do you balance the two? How can company purpose inform your giving decisions? How do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that engages your employees?

Webinar: Purpose-Driven Corporate Social Responsibility is Not a Myth (+ Proof!)

Blog

Corporate social responsibility (CSR) and company purpose might sound similar, but they’re not the same thing.

How do you balance the two so that the causes you champion and your company  purpose inform your giving decisions? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants?

WEBINAR: Need to Know Insights From the 2018 Cone/Porter Novelli Purpose Study

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Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message. 

Announcing the 2018 Cone/Porter Novelli Purpose Study

Blog

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.

Patricia Stitzel Named Tupperware Brands First Female CEO

Tricia leads Tupperware Brands into the next era.
Multimedia with summary

“I believe confidence is a journey," says Tricia Stitzel, Tupperware Brands' first female CEO. "The first step is to move outside of your comfort zone. You get stuck when you stay there, even though it’s easy to stay there. But you can’t grow if you’re standing still. If you’re willing to take that first step, incredible things will happen for you.”

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