Purpose

Purpose Is a Key Driver of Overall Reputation, According to New Research by Porter Novelli and Cone

Amazon, UPS top list of Purpose-driven companies
Press Release

NEW YORK, November 14, 2018 /3BL Media/ – Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.

Orion Assembly Welcomes Back Local-built Bolt Ev for a Special Pitt Stop on Its Way to New York Climate Week

Blog

Employees at General Motors' Orion Assembly plant recently held a homecoming ceremony for a very special Chevrolet Bolt EV. Pun intended, this locally-built EV was charged with traveling cross-country as part of the New American Road Trip, an 11-day, nearly 4,000-mile journey from the San Francisco Global Climate Action Summit to New York’s annual Climate Week.

Video: Purpose and Corporate Social Responsibility

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Corporate social responsibility (CSR) and company purpose might sound similar, but they’re not the same thing.

How do you balance the two? How can company purpose inform your giving decisions? How do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that engages your employees?

Webinar: Purpose-Driven Corporate Social Responsibility is Not a Myth (+ Proof!)

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Corporate social responsibility (CSR) and company purpose might sound similar, but they’re not the same thing.

How do you balance the two so that the causes you champion and your company  purpose inform your giving decisions? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants?

WEBINAR: Need to Know Insights From the 2018 Cone/Porter Novelli Purpose Study

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Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message. 

Announcing the 2018 Cone/Porter Novelli Purpose Study

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Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.

Patricia Stitzel Named Tupperware Brands First Female CEO

Tricia leads Tupperware Brands into the next era.
Multimedia with summary

“I believe confidence is a journey," says Tricia Stitzel, Tupperware Brands' first female CEO. "The first step is to move outside of your comfort zone. You get stuck when you stay there, even though it’s easy to stay there. But you can’t grow if you’re standing still. If you’re willing to take that first step, incredible things will happen for you.”

You Didn’t Learn This in Business School

By Daryl Brewster, CEO, CECP
Blog

Few of today’s CEOs earned their job because they were socially responsible and spoke out on hot topics. Yet key stakeholders increasingly want to know where companies and CEOs stand on critical social issues. It might be argued that speaking out is becoming a 21st-century requirement for the leaders of major companies.

What Purpose-Driven Leaders Can Learn from SXSW

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This week, individuals, executives and world figureheads convened in Austin for SXSW Interactive – a mammoth event where leaders shared ideas, solutions, innovations and a positive outlook for the future.

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