Purpose

Purpose: Everyone Wants It, But What Does It Actually Mean?

Blog

Purpose has become a catch-all phrase that means different things to different people. Consumers are demanding that companies do more than make a profit and are basing their decisions on what to buy and where to work based on a company's responsible business practices and support of social and environmental issues.  

Purpose Takes Center Stage at Holmes In2 Innovation Summit

Blog

This week, agencies and major brands convened in New York City for the Holmes In2 Innovation Summit – exploring the innovation and disruption that continues to redefine influence and engagement. As the day continued, a common thread began to emerge. Although session themes varied from subculture marketing to the speed of change, all conversations inevitably turned to Purpose – and how brands are communicating their authentic roles in society in a rapidly evolving landscape of social issues and calls of injustice.

Canada 2067: Formidable Challenges (and Opportunities!) Ahead

Written by Eduardo Cetlin, President, Amgen Foundation
Blog

My personal awakening to what a good science education could look like happened in Canada, in my 10th grade physics class with Mr. Burt at Westmount High School in Montreal in the early 90's. I started high school in Brazil and had already taken a year of physics, but frankly, had not learned much through the experience. After a brief lecture on basic properties of waves, Mr. Burt broke us into groups and asked that we explore the concepts he had just taught us using ripple tanks.

Nickelodeon Helps Break Bread and Boundaries for Child Refugees

by Michael Valentino
Blog

Twenty people are forcibly displaced every minute as a result of conflict or persecution. This adds up to 65.6 million people around the world, 22.5 million of whom are refugees – a person forced from their country to escape war, persecution, or a natural disaster. Unfortunately, these stateless wanderers are not always met with open arms. Many are denied a nationality and access to basic rights when the countries they flee to struggle to cope with the influx.

Creating a Purpose-Rich Environment for Your Employees Through Volunteering

Blog

Whose responsibility is it to introduce purpose into the workplace: the employee or employer?

Before delving into that question, you may be wondering, “What do you mean by ‘purpose’?” Bea Boccalandro, a purpose advocate, defines it as broadening the social mission of corporate jobs. The result? Increased employee engagement, performance, and general wellbeing.

Eastman Issues 2017 Sustainability Report

Press Release

August 3, 2017 /3BL Media/ - Eastman (NYSE:EMN) today announced the release of its 2017 sustainability report, Innovating with purpose. Building on the company’s progress, the report provides a review of Eastman’s sustainability strategy and goals as well as highlights from the past year.

Podcast: Why Purpose is at the Heart of Nestlé Waters North America Strategy

Article

The podcast recording with Nelson Switzer, Chief Sustainability Officer at Nestlé Waters North America, addresses the following questions: 

Impact Investing in the Age of Fintech and Big Data

Blog

by Reggie Stanley, president and CEO of ImpactUs 

New impact investing platform harnesses technology, social networks, and scale to help investors, institutions and their advisors invest with purpose.

‘Purpose is like Pokemon,’ contends Mr. Goodvertising

By Dave Armon, 3BL Media CMO
Blog

Among an impressive line-up of deep thinkers, CEOs and Ph.Ds sharing wisdom about instilling purpose into businesses, it was Homer Simpson that drove the point home.

Corporate branding executives are not unlike the lovable cartoon oaf battling with his alter ego, contents Tom Kolster, author and founder of the Danish creative agency Goodvertising.

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