‘Purpose is like Pokemon,’ contends Mr. Goodvertising

By Dave Armon, 3BL Media CMO

Among an impressive line-up of deep thinkers, CEOs and Ph.Ds sharing wisdom about instilling purpose into businesses, it was Homer Simpson that drove the point home.

Corporate branding executives are not unlike the lovable cartoon oaf battling with his alter ego, contents Tom Kolster, author and founder of the Danish creative agency Goodvertising.

A Case Against the 'S Word'

By Dave Armon, 3BL Media CMO

For a few minutes today, it appeared the United Nations might have to rebrand the newly minted sustainable development goals as PDGs.

A soul-searching session on day two of the Global Reporting Initiative’s (GRI) conference in Amsterdam took issue with the term sustainability, suggesting companies adopt “purpose” instead.

March 10 at 1pm! Join Carol Cone to Discuss Cause Marketing, Private-Public Partnerships & More


Join the "mother of cause marketing", Carol Cone, for a live Twitter Chat on Tuesday, March 10 from 1:00-2:00 pm EST. Carol will lead a conversation on how to fully leverage the power of people and technology to support causes and answer questions such as:

World’s Leading CEOs Convene to Explore “Winning on Purpose”, Viewing Societal Investment as Driver of Growth

10th Annual CECP Board of Boards Focuses on the Evolution of Business as a Force for Good and Recognizes PepsiCo and PwC for Excellence
Press Release

NEW YORK, Feb. 23, 2015 /3BL Media/ - Fifty CEOs representing a growing movement of leaders committed to infusing purpose throughout their business strategy gathered today for CECP’s 10th annual Board of Boards: Winning on Purpose.

CECP's Top 2014 Trends

This year CECP engaged in more than 1,000 individual conversations with the world’s leading CEOs and companies, analyzed nearly 300 corporate giving surveys, and published key reports on corporate societal engagement. These insightful connections have uniquely positioned CECP to capture and share some of the most exciting trends of 2014:

From Cause Campaigns to Meaningful Movements

Purpose CEO Jeremy Heimans to Kick Off Conference with Powerful Keynote
Multimedia with summary

One of the biggest challenges cause marketers face today (and one of the sector's biggest criticisms) is creating a program that pays long-term financial and social dividends...not just one-off campaigns.

Creating the Business Case for Investing in Communities

Leading Convening of Community-Focused Companies to Share Strategies Addressing Pressing Societal Issues May 20-21, 2014
Press Release

New York, NY, March 26, 2014 /3BL Media/ - Two hundred and fifty senior leaders in corporate societal engagement are convening to learn together about “What Counts”, and to celebrate and expand the important work being done by companies in communities all over the world.


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