Palm oil, cocoa, soy, bananas … and rubber? Despite a lower profile, natural rubber is a widely traded tropical global commodity. Approximately 13.8 million tons of natural rubber was produced in 2019, with Indonesia, Malaysia and Thailand being the top producers.
Through an automotive industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights. The company will develop a set of purchasing requirements, with the intent that the entire automotive industry will join in the movement and together help transform the rubber supply chain.
First automaker to collaborate with suppliers to improve global rubber supply
DETROIT, May 15, 2017 /3BL Media/ — Transforming the global rubber and tire supply chain to create lasting, environmentally sound sustainable rubber production requires a collaborative approach. Through an industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights.
The tire and footwear industries are two of the world’s largest users of virgin rubber. Most tires on the road have a limited lifespan, and ecologically-sound disposal at the end of their useful life presents another challenge. Imagine if leaders from these industries helped address this issue by creating a more sustainable lifecycle for rubber?