Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion.
Consumers surveyed for our international LGBTQ+ inclusive media perceptions study find the most advertising inclusion on emerging media channels. Social media and influencers lead the way when it comes to perceptions of inclusivity, while LGBTQ+ people view newspapers and radio as least inclusive.
Survey covering nine countries also indicates 27% of the LGBTQ+ community see no change in inclusion in ads and content
NEW YORK, June 21, 2022 /3BL Media/ – Nielsen NYSE NLSN released its 2022 LGBTQ+ Diverse Intelligence Series report - Seeking Authenticity: A View of International LGBTQ+ Media Perceptions - which revealed that LGBTQ+ respondents find streaming content to be the most inclusive of their identity group relative to other media platforms.