Seeking Authenticity: A View of International LGBTQ+ media perceptions

A New Chapter in Inclusivity: How LGBTQ+ Audiences Are Reviving Traditional Media

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Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion.

Consumers surveyed for our international LGBTQ+ inclusive media perceptions study find the most advertising inclusion on emerging media channels. Social media and influencers lead the way when it comes to perceptions of inclusivity, while LGBTQ+ people view newspapers and radio as least inclusive.

Nielsen Report Shows LGBTQ+ Respondents View Streaming Content As the Most Inclusive Programming Across Media Platforms

Survey covering nine countries also indicates 27% of the LGBTQ+ community see no change in inclusion in ads and content
Press Release

NEW YORK, June 21, 2022 /3BL Media/ – Nielsen NYSE NLSN released its 2022 LGBTQ+ Diverse Intelligence Series report - Seeking Authenticity: A View of International LGBTQ+ Media Perceptions - which revealed that LGBTQ+ respondents find streaming content to be the most inclusive of their identity group relative to other media platforms.

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