Simon Boas Hoffmeyer is sustainability director at Carlsberg. Earlier this year he launched, Together Towards Zero, a major new sustainability strategy that will see the brewer target zero carbon emissions at its breweries worldwide by 2030.
The obvious way to start a feature about Carlsberg's sustainability strategy would be to jokingly refer to it as "probably the best sustainability strategy in the world." But could the advert-inspired hyperbole actually be justified?
The Carlsberg Group is switching to 100% renewable electricity at its breweries by 2022. Here, the company’s Sustainability Director Simon Boas Hoffmeyer explains how it will contribute to Carlsberg’s journey towards zero brewery carbon emissions by 2030.