Simon Boas Hoffmeyer

BIER Member Spotlight: Simon Boas Hoffmeyer

Meet Simon Boas Hoffmeyer

Name: Simon Boas Hoffmeyer, Senior Director, Sustainability & Communications

Company: Carlsberg Group

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Carlsberg's Sustainability Director on the Three Skills All CSOs Need

by Madeleine Cuff

Simon Boas Hoffmeyer is sustainability director at Carlsberg. Earlier this year he launched, Together Towards Zero, a major new sustainability strategy that will see the brewer target zero carbon emissions at its breweries worldwide by 2030.  

Where were you in 2007?

Beermaker Carlsberg Zeroes In On Zero

by James Murray

The obvious way to start a feature about Carlsberg's sustainability strategy would be to jokingly refer to it as "probably the best sustainability strategy in the world." But could the advert-inspired hyperbole actually be justified?

"Shifting to 100% Renewable Electricity is the Right Thing to Do, Both for Us as a Business and for Society as a Whole": Carlsberg Group


The Carlsberg Group is switching to 100% renewable electricity at its breweries by 2022. Here, the company’s Sustainability Director Simon Boas Hoffmeyer explains how it will contribute to Carlsberg’s journey towards zero brewery carbon emissions by 2030.

Why is Carlsberg Group going 100% renewable?

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