subaru

Subaru of America to Show Commitment to Camden's Canines on Oct. 22

By CHUCK O'DONNELL
Article

CAMDEN - October 22 promises to be a Dog Day Afternoon in the city, thanks to Subaru of America Inc., as South Jersey- and Camden-area canine lovers converge on Von Neida Park for Camden Make a Dog’s Day.

Philadelphia Union, Subaru Team Up to Help Dogs Find Forever Homes. Make a Dog's Day Fest 10/24

By Susan Lucci
Article

Chester, PA -- Before every home game, fans can gather at the Subaru Pet Plaza to meet and greet cuddly pups in need of a forever home. Working with local shelters, the hope is to unite adoptable dogs with loving fans.

"Fans should come out to Subaru Pet Plaza, because it's an excellent opportunity to spend time with your family to get to know these dogs that are looking for a home," says Michelle Rosar, Sr. Director of Partnership Marketing with Philadelphia Union.

Subaru Share the Love Event Returns for Fourteenth Consecutive Year

Automaker Brings Back Signature Philanthropic Event with Longtime National Charity Partners: ASPCA®, Make-A-Wish®, Meals on Wheels America and National Park Foundation
Press Release

Camden, N.J., October 19, 2021 /3BL Media/ – Subaru of America, Inc. today announced the annual Subaru Share the Love® Event will return in 2021 for its fourteenth consecutive year.

Subaru Sees Its Way to Award-Winning Vehicles

by Joseph Notaro
Blog

In a marketplace brimming with innovative cars that are noted for their reliability and technology, it is hard to get noticed, let alone be recognized for leadership. However, Subaru has done it again with their all-new Levorg for the Japanese market that was named the 2020-2021 Car of the Year Japan.

Subaru of America Named First-Ever Honoree of ASPCA® Corporate Compassion Award

Subaru, the Largest Corporate Donor of the ASPCA, has Donated $30 Million and Supported 1,500 Animal Welfare Events Across the Country
Press Release

Camden, N.J., September 21, 2021 /3BL Media/ – Subaru of America, Inc. today announced it is the first-ever recipient of the Corporate Compassion Award from the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). The Corporate Compassion Award recognizes the automaker’s longstanding commitment and efforts to protect and support pets nationwide.

The National Ski Patrol's Avalanche Dogs

Blog

Subaru celebrates its 25th year of partnering with the National Ski Patrol®, and Ambassador Drew Warkentin describes a typical day of working with avalanche rescue dogs.

Drew Warkentin watches as Mookie, a 9-year-old black Labrador retriever with a handsome red collar, paws through a deep pile of snow. Some dogs dig for fun, but this good boy is all business. Warkentin, a ski patroller in the Colorado mountains, has buried a backpack in the snow, and Mookie, an avalanche rescue dog, is trying to find it.

Subaru & National Ski Patrol: 25 Years of Partnership

National Ski Patrol® and Subaru celebrate a quarter century of helping others, together.
Blog

If you’re a skier, you know the logo: a sleek shield of red, white and blue. It belongs to the National Ski Patrol (NSP), the rescue brigade that grew up alongside the sport of skiing in America. In the 1930s, avid skier Charles Minot “Minnie” Dole founded a safety committee through the National Ski Association; by 1938, the committee had developed into the National Ski Patrol.

The Trash Problem in National Parks

Tips to Reduce Your Footprint on Protected Lands, By Olivia Young
Article

Yosemite has been working to reduce its waste through recycling (since 1975), composting (since at least 2009), and decades of education. In 2015, as a result of improved recycling infrastructure and "renewed efforts at visitor education," the park recorded its lowest number of bear incidents: 76. The following year, it announced the Zero Landfill Initiative with Subaru of America, the National Parks Conservation Association, and the Yosemite Conservancy. The initiative set out to divert 80% of its waste from the landfill by the end of 2017. Today, it diverts about 60%.

Guide to Road Trips With Your Dog

Blog

Planning to hit the road with your furry friend in tow? Read our ultimate guide to road trips with dogs to stay safe and keep your pooch happy along the way!

LGBTQ+ Consumers Value Brand Support Beyond Pride Month

by Victoria Petrock
Article

“You can’t just throw up a couple of ads or say we’re here for June and disappear,” Tim Bennett, a marketing consultant and former marketing executive at Subaru who led the company’s groundbreaking LGBTQ+-focused marketing campaign in the 1990s, told TNW in August 2020. "People are going to call nonsense on that,” he said. “You have to have some sort of consistency or at least a plan of continuity.”

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