Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you. It may sound simple, but there are so many tools and strategies an individual company to take. What is the right playbook?
Infographics, "data visualizations that present complex information quickly and clearly” have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.
Remember when the iPad came out? People didn’t really know what it was. As in, many thought it was a replacement for a computer. Others thought, no, it was like a really big phone. No one was really clear as to its uses and many continually tried to put it in categories they were familiar with.
Are you planning to develop a social media strategy to communicate your company’s corporate social responsibility (CSR) or sustainability plan? What are some of the biggest challenges in using social media to communicate sustainability efforts?
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
In a recent Innovation Excellence post, Why the Front End of Innovation is Different, our sustainability consulting practice is reminded of a key distinction in business sustainability change. Herein, the author brings to light the difference between continuous improvement and business sustainability change. Often companies believe they are making step-change improvements, but are they really?
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
New research shows that employee engagement has more of an effect on employee wellbeing than vacation or flextime policies do. The post, For Employee Wellbeing, Engagement Trumps Time Off sites, "employee engagement is a much stronger predictor of overall wellbeing than factors such as hours worked, weeks of vacation time taken, and flextime allowed, according to new research by Harter and Sangeeta Agrawal, a Gallup research manager. The study, which used a sample of 4,894 U.S.
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
Focusing on the characteristics of today’s leading organizations, our sustainability consulting practice expands upon the innovation conversation to examine business implementation. In past posts, we have examined the front end processes which enable creativity. Today our attention centers on embedding these concepts into a company’s business sustainability plan. So how does an organization consolidate knowledge into high-performance innovation teams?
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
Common comments and concerns we encounter within our sustainability consulting are that specific sustainability concepts are too expensive or simply do not apply to a given business model or industry. Simply put, in the business world, action must generate return to be sustainable.
