Timberland

Timberland Announces Move to Source Leather from Regenerative Ranches

Article

by Emily Holebrook

Outdoor lifestyle brand Timberland today announced a new partnership with Other Half Processing to build a responsible leather supply chain sourced from ranches that employ regenerative practices.

Happy New Year From 3BL Media

As we enter 2020, take one last look back on how brands communicated purpose in 2019
Newsletter

This past year, consumers, investors and employees demanded that companies enact change and demonstrate purpose beyond generating profit. 

With 2019 about to wrap, we look back at the brands that rose to meet stakeholder expectations and the interesting ways they communicated their good work on environmental, social and governance (ESG) topics.

Click here to see our 2019 Year in Review.

Nature Needs Heroes: Environmental Communicator Summer Rayne

Summary: 

Meet Summer Rayne, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Summer Rayne, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Nature Needs Heroes: Kathleen Ellie on Living a Sustainable Lifestyle

Summary: 

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Kathleen Ellie, one of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to make a difference and committ to building a better future for the environment and the people who live in it. 

Nature Needs Heroes: Jon Freidman & Brad Mcnamara Bring Farming to Inner Cities

Summary: 

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

Multimedia with summary

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

3BL Forum: New Report Shows Gen Z Is Ready to Change the World

Article

Timberland campaign seeks engagement with Gen Z

Timberland is one company counting on Gen Z to help it change the world. The outdoor outfitter recently launched its Nature Needs Heroes campaign to inspire a greening movement among consumers.

275 Volunteers Celebrate Timberland’s Serv-a-palooza and Transform Nine Sites in Lawrence, MA

The brand’s 22nd annual Serv-a-palooza includes 40 events in 19 countries this fall
Blog

Last week, as part of the brand’s 22nd annual Serv-a-palooza event, Timberland convened more than 275 volunteers for a powerful day of community service in Lawrence, MA.  Volunteers from the brand’s global headquarters in Stratham, NH transformed nine sites with eight different partner organizations through a variety of tasks, indoors and out. Together they:

Purpose At Work: How Timberland Is Planting A Climate Change Movement

by Simon Mainwaring
Article

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.

A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.

A Voice for the Digital Age: Spotify, Timberland, Porter Novelli & More to Share Influencer Expertise at 3BL Forum

Article

As stakeholders seek to connect themselves with purpose-driven brands, it's never been more important to reach employees, consumers and the next generation with an authentic message. But getting the word out isn't the same as being heard!

Timberland Partners with United Nations Convention to Combat Desertification and World Bank Group’s Connect4Climate in support of the Great Green Wall

Brand joins sustainability leaders at United Nations Climate Week in New York to help fight the global climate emergency
Press Release

STRATHAM, N.H., September 27, 2019 – Global outdoor lifestyle brand Timberland announces a partnership with the United Nations Convention to Combat Desertification (UNCCD) and World Bank Group’s Connect4Climate to support the Great Green Wall as a nature-based solution to fight the global climate crisis.

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