ViacomCBS

ViacomCBS Networks to Air “ONE WORLD: TOGETHER AT HOME,” a Global Special to Celebrate and Support Frontline Healthcare Workers in the Fight Against the COVID-19 Pandemic, on Saturday, April 18

Summary: 

ViacomCBS Brands Participating Around the World Include Broadcast Networks CBS, Channel 5, Network 10, and Telefe; BET and MTV Globally; and CMT, Comedy Central, Logo, MTV2, Paramount Network, Pop, TV LAND and VH1 in the U.S.

The Special, Produced by Global Citizen, Will Feature Real Experiences from Doctors, Nurses and Families Around the World

Powered by Commitments from Supporters and Corporate Partners in Benefit of the COVID-19 Solidarity Response Fund, Broadcast Special to Also Benefit Local and Regional Charities that Provide Food, Shelter and Healthcare to Those Who Need Help Most

Historic Broadcast to be Hosted by Jimmy Fallon of “The Tonight Show,” Jimmy Kimmel of “Jimmy Kimmel Live” and Stephen Colbert of THE LATE SHOW WITH STEPHEN COLBERT; Friends from Sesame Street Also on Hand to Help Unify and Inspire People Around the World to Take Meaningful Actions that Increase Support for the Global COVID-19 Response

Curated in Collaboration with Lady Gaga, Broadcast to Include Alanis Morissette, Andrea Bocelli, Billie Eilish, Billie Joe Armstrong of Green Day, Burna Boy, Chris Martin, David Beckham, Eddie Vedder, Elton John, FINNEAS, Idris and Sabrina Elba, J Balvin, John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan and Stevie Wonder

Press Release

ViacomCBS Brands Participating Around the World Include Broadcast Networks CBS, Channel 5, Network 10, and Telefe; BET and MTV Globally; and CMT, Comedy Central, Logo, MTV2, Paramount Network, Pop, TV LAND and VH1 in the U.S.

The Special, Produced by Global Citizen, Will Feature Real Experiences from Doctors, Nurses and Families Around the World

Powered by Commitments from Supporters and Corporate Partners in Benefit of the COVID-19 Solidarity Response Fund, Broadcast Special to Also Benefit Local and Regional Charities that Provide Food, Shelter and Healthcare to Those Who Need Help Most

Historic Broadcast to be Hosted by Jimmy Fallon of “The Tonight Show,” Jimmy Kimmel of “Jimmy Kimmel Live” and Stephen Colbert of THE LATE SHOW WITH STEPHEN COLBERT; Friends from Sesame Street Also on Hand to Help Unify and Inspire People Around the World to Take Meaningful Actions that Increase Support for the Global COVID-19 Response

Curated in Collaboration with Lady Gaga, Broadcast to Include Alanis Morissette, Andrea Bocelli, Billie Eilish, Billie Joe Armstrong of Green Day, Burna Boy, Chris Martin, David Beckham, Eddie Vedder, Elton John, FINNEAS, Idris and Sabrina Elba, J Balvin, John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan and Stevie Wonder

Nickelodeon Research Reveals Kids’ and Parents’ COVID-19 Fears

“There’s an ‘in it together’ sense for today’s parents and kids, as opposed to shielding kids from something negative.”
Article

By Tara Weiss

Shielding kids from the reality of COVID-19 is nearly impossible, new interviews from Nickelodeon Consumer Research show. Their daily lives have been disrupted by social distancing measures, parents working from home, and school closings, which is causing kids to feel much of the same anxiety as adults.

How ViacomCBS Is Connecting to Fans During the Coronavirus Crisis

‘Sonic The Hedgehog’ goes on-demand early and ‘The Daily Social Distancing Show with Trevor Noah’ moves from digital to linear.
Article

By Nicole Bitette

The coronavirus has caused a radical shift in how—and how much—content is consumed around the globe. With millions of people forgoing typical social activities, there’s been an increased demand for options that can offer on-demand information and entertainment. Behind the camera, news crews are working amid unprecedented conditions to deliver constant updates, and late night shows known for slick in-studio productions are now finding creative ways to give fans daily boosts.

Youth in Power: Marketing to Gen Z Audiences During the Coronavirus Crisis

“Reaching young people is such an important part of this. We know how strong their voices are.”
Article

By Nicole Bitette

Millennials and Gen Z for the most part have been raised on the internet with information readily available at their fingertips. Now, with the coronavirus crisis unfolding around the world, they’re scrolling through their feeds looking for brands who are making a social impact, not serving them ads for sandals or sunglasses.

Meeting the Needs of Gen Z During COVID-19

How MTV News is helping young adults navigate this new normal together.
Article

By Nicole Bitette

As COVID-19 spreads across the globe, hospitalizing thousands and compelling governments to issue stay-at-home and social-distancing mandates, MTV News is tailoring content to meet the special concerns of its young audiences.

With #AloneTogether, the Media Industry Unites to Drive Awareness

The campaign, created by ViacomCBS in partnership with the Ad Council, educates audiences on the importance of social distancing and drives unity through entertainment.
Article

By Lauren Streib

Even in isolation, we’re not alone. That’s the message that’s at the core of the #AloneTogether campaign, which calls on audiences around the world to stay at home amid the coronavirus crisis.

BTS, The 1975, Charli XCX, and More Will Pack Twitch Stream Aid's Epic Fundraiser

Livestreaming all day to benefit the World Health Organization
Article

By Trey Alston

In the past few weeks, artists have taken to different social platforms for livestreamed performances, candid Q&As, and intimate talk-show chats, letting fans into their worlds during a time of uncertainty. This weekend, everything levels up.

MTV, Comedy Central & Other ViacomCBS Brands Launch Social Distancing Campaign #AloneTogether

By Erik Pedersen
Article

It’s the new normal — for now, at least — and ViacomCBS’ Entertainment & Youth Brands are teaming to raise awareness about social distancing.

MTV, Comedy Central, Paramount Network, CMT and VH1 have joined forces with the Ad Council for #AloneTogether, a national campaign to promote safety and unity in the coronavirus era. Watch the first PSA above.

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Voting Early Is Easier Than Ever — So MTV Is Making It a Holiday

MTV is teaming up with over 65 partners for Vote Early Day
Article

By Ella Ceron

Mark your calendar for November 3 — that’s the day most of the United States will turn up to vote. But there are other ways, and other days, to make your voice heard at the polls. Whether your state allows you to vote absentee, or if you simply want to show up to your local polling place a few days early, Saturday, October 24, is a great day to do it.

ViacomCBS Appoints Crystal Barnes as Senior Vice President, Corporate Social Responsibility, ESG Strategy & Reporting

Press Release

March 10, 2020 /3BL Media/ – Crystal Barnes has been named Senior Vice President, Corporate Social Responsibility, Environmental, Social and Governance (ESG) Strategy & Reporting at ViacomCBS.

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