Water B.O.Y.S.

Crown Royal Kicks Off Football Season by Reminding Fans to Drink in Moderation and “Hydrate Generously”

Summary: 

First Spirits Brand to Advertise in a Regular-Season Game Delivers Game-Changing Responsible Drinking Initiative

Fan-Focused Initiative Devotes 100% of Ad Spend to Promote Game Day Moderation and Rewards Responsible Consumption with Charitable Contributions

Press Release

First Spirits Brand to Advertise in a Regular-Season Game Delivers Game-Changing Responsible Drinking Initiative

Fan-Focused Initiative Devotes 100% of Ad Spend to Promote Game Day Moderation and Rewards Responsible Consumption with Charitable Contributions

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