Waterkeeper Alliance

Working Hard to Make a Positive Impact on Our Local Waterways

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As part of the #mohawkwaterways Project, we strive to honor rivers and their ecosystems. We are working hard to make a positive impact on our local waterways.

GreenMoney's 150th Issue: Readers' Favorites

From Sustainable Business to Impact Investing
Article

Welcome to the special 150th edition of the award-winning GreenMoney Journal 

At GreenMoney, we have been focused on Sustainable Business and Impact Investing since 1992.  The articles and videos in the January 2020 issue are a selection of readers’ favorites, as well as some of our own from past issues.  But first, we begin with an update to one of our most widely-read articles from Frank Coleman with his unique perspective on Facebook as they face another Moral Dilemma . 

VIDEO | Givewith - Dell and Waterkeeper Alliance Fight Plastic Pollution

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This engaging video by Givewith explains the important work of Waterkeeper Alliance, a global nonprofit that protects the world’s waterways, and its partnership with Dell.

How Dell & Givewith Engaged Customers in the Fight Against Ocean Pollution

Through social impact marketing, Dell is collaborating with customers to make things happen in the real world that benefit the environment and its brand.
Summary: 

In my field of marketing work, we’re always researching what our customers want – and we see that the tide is turning: Increasing awareness around societal and environmental issues has led to a rise in “conscious consumption.” Customers are increasingly seeking out ways to make positive decisions about what and how they buy.

As a company that makes corporate social responsibility part of everyday business, Dell loves this. We see real opportunity in collaborating with our customers on the values we share, to make things happen in the real world that benefit society, our environment and our brand.

Earlier this year, we began shipping the Dell XPS 13 2-in-1 with a packaging system that contains 25 percent recycled ocean plastics. We’ll divert 16,000 pounds of plastic from our oceans in 2017 alone, and we are creating the first commercial-scale global ocean plastics supply chain.

When we recently learned about an innovative approach to share the ways we’re building a Legacy of Good and allow our online audience to give and support clean waterways, we jumped on it.

We collaborated with Givewith, a new social impact marketing platform. Givewith is bringing brands, consumers and nonprofit organizations together to tackle our most challenging social issues. Givewith Founder and CEO Paul Polizzotto has his own special relationship with water. Paul explains more about his company, his passion for the ocean and his work with Dell, below.

- Ann Lott, Director, Corporate Social Responsibility at Dell

 

Blog

In my field of marketing work, we’re always researching what our customers want – and we see that the tide is turning: Increasing awareness around societal and environmental issues has led to a rise in “conscious consumption.” Customers are increasingly seeking out ways to make positive decisions about what and how they buy.

As a company that makes corporate social responsibility part of everyday business, Dell loves this. We see real opportunity in collaborating with our customers on the values we share, to make things happen in the real world that benefit society, our environment and our brand.

Earlier this year, we began shipping the Dell XPS 13 2-in-1 with a packaging system that contains 25 percent recycled ocean plastics. We’ll divert 16,000 pounds of plastic from our oceans in 2017 alone, and we are creating the first commercial-scale global ocean plastics supply chain.

When we recently learned about an innovative approach to share the ways we’re building a Legacy of Good and allow our online audience to give and support clean waterways, we jumped on it.

We collaborated with Givewith, a new social impact marketing platform. Givewith is bringing brands, consumers and nonprofit organizations together to tackle our most challenging social issues. Givewith Founder and CEO Paul Polizzotto has his own special relationship with water. Paul explains more about his company, his passion for the ocean and his work with Dell, below.

- Ann Lott, Director, Corporate Social Responsibility at Dell

 

Waterkeeper Alliance Announces 4th Annual SPLASH Series, Presented by Toyota

Thousands of Americans Swim, Paddle and Clean Up Their Local Waterways to Celebrate the Importance of Clean Water Nationwide
Press Release

NEW YORK, NEW YORK, April 15, 2014 /3BL Media/ - Waterkeeper Alliance, the global environmental organization dedicated to defending every person’s right to clean water, announced today the locations of its 4th Annual SPLASH Event Series, presented nationally by Toyota.  SPLASH events will take place in waterways across the United States to raise funds to support Waterkeeper Alliance and local Waterkeeper member organizations by engaging community members and clean-water enthusiasts in water-based recreational activities

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