By, Seema Bhende, Waggener Edstrom Worldwide, Social Innovation Practice, Senior Account Director
Ok, I need to admit it. I was a late bloomer with Twitter. When I joined Waggener Edstrom’s Social Innovation Practice ten months ago I quickly realized this agency lives and breathes social media and just updating my Facebook status was not going to cut it. A year ago, to stay in touch with the latest CSR and social impact news, I received countless daily newsletters that I would try to skim during my morning cup of coffee.