What motivates people? Carrots or sticks?
As an ethical consumer, I aim to use carrots, generally speaking. I try and persuade people that thrift shopping is awesome (which it totally is), that farmers' markets have delicious food (they really do), and that having less stuff can make you happier.
My goal is to appeal to people's sense of morality. And, you know, after about two years of living more ethically, I think it's working. Witness, the drop in plastic bag consumption in the UK. All because people like you and me just said no.
I've studied a number of sustainable cities, and I've become convinced that community involvement is integral to sustainability. On the other hand, when people are not...