FROM THE EDITOR
Unilever Disrupts Innovative Influencer Marketing Strategy
Unilever, home of over 400 brands and one of the world’s largest advertisers ($7 billion annually), has called a halt to its use of influencer marketers who buy followers. Paying people who have large social media followings to promote products is an innovative practice that has grown rapidly in recent years as brands seek to leverage the popularity of social media platforms. Influencer marketing is believed to be very effective, but there’s a problem: reports have found that some influencers simply buy followers and others use bots to pad their audiences. “We need to take urgent action now to rebuild trust before it’s gone forever," said Unilever CMO Keith Weed. The move is a reminder that disruptive innovations can themselves be subject to a disruptive course correction.
John Howell, Editorial Director
Booz Allen’s leaders recognize that employees who are physically and emotionally comfortable while working are more collegial, more innovative, and more productive. The firm has always recruited the best and brightest people—and offered...read more
June 21, 2018 /3BL Media/ - Ideagen together with the world’s leading companies, NGOs, and public sector organizations assembled at the Gallup World Headquarters in Washington D.C. for the Annual Ideagen Global Leadership 2030 Summit....read more
PHILADELPHIA, June 21, 2018 /3BL Media/ - Comcast NBCUniversal released its 2018 Corporate Social Responsibility Report today. It covers the following seven themes:
- Bridging the Opportunity Divide
- Building a...
We’re thrilled to share that Camille Cunningham Pierce, senior director, Global Diversity and Inclusion, has been named to Black Enterprise’s list of Top Executives in Corporate Diversity. According to Black Enterprise, this exclusive...read more
Tom Hess has worked with many companies during his 28-year career as an environmental inspector.
In many cases, Hess has experienced clients who tolerate his environmental recommendations, or do only what’s required — often with...read more
By Bill Partyka, President & CEO — Gerber Products Company
My son is grown now, but the memory of the exhausting, sleepless nights after we brought him home from the hospital always stays fresh...read more
“Satyagraha” is Mahatma Gandhi’s concept of determined but nonviolent resistance—a sort of peaceful war. Now, CSR Satyagraha is a peaceful war being waged in India on corporate social responsibility (CSR), to fight the manufactured...read more