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FROM THE EDITOR

For Consumers, CSR Is Now More Important Than Price

A new survey finds that the social stances a company takes now influence buying decisions more than price. Seventy-one percent think it’s important for businesses to take a stance on social movements, such as gender equity, gun control, the environment, immigration, and human rights. Further, three-quarters of those surveyed are likely to start shopping at a company that supports an issue they agree with. These and more figures are from a report by Clutch, a Washington D.C., research and consulting firm. The numbers confirm that more consumers are looking to business to fill the purpose gap left vacant by a dysfunctional political system.

John Howell, Editorial Director

Company News

Jan 16, 2019 12:00 PM ET

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Jan 16, 2019 11:15 AM ET

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Jan 16, 2019 11:10 AM ET

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The 2019 Gender-Equality Index highlights 230 firms that are trailblazers in their commitment to transparency in workplace gender reporting

The PNC Financial Services Group is among 230 companies that were...

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