Brands Take Stands for Human Rights in Saudi Crisis

This year’s version of the Future Investment Initiative, sponsored by the government of Saudi Arabia and referred to as "Davos in the Desert," might have to be re-branded as “Davos Deserted.” A significant number of the same top executives, corporations, media companies, and influential speakers who attended last year have cancelled their RSVPs for a return visit. A “Who’s Who” in global business and media are staying home as questions persist about the assassination of a dissident Saudi journalist in that country’s consulate in Istanbul, Turkey. Those staying away cite reputational concerns measured against an egregious human rights violation as the reason. The Brands Taking Stands movement, which began as business pushing back against public policy in individual states, has become a geopolitical phenomenon. The implications are being discussed at the 3BL Media Forum, now taking place in Washington, DC.

John Howell, Editorial Director

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