For Consumers, CSR Is Now More Important Than Price

A new survey finds that the social stances a company takes now influence buying decisions more than price. Seventy-one percent think it’s important for businesses to take a stance on social movements, such as gender equity, gun control, the environment, immigration, and human rights. Further, three-quarters of those surveyed are likely to start shopping at a company that supports an issue they agree with. These and more figures are from a report by Clutch, a Washington D.C., research and consulting firm. The numbers confirm that more consumers are looking to business to fill the purpose gap left vacant by a dysfunctional political system.

John Howell, Editorial Director

Company News

Apr 25, 2012 6:30 PM ET

(3BL Media) Nashville, TN – April 24, 2012 – For more than a decade, ING KiDS ROCK Nashville has been introducing children to the thrill of the start line, the excitement of the finish line and the pride of accomplishment as they...

read more
Apr 25, 2012 6:15 PM ET

(3BL Media) April 25, 2012 - Minneapolois, MN - Medtronic, Inc. is one of America’s best corporate citizens, according to the rankings recently released by Corporate Responsibility...

read more
Apr 25, 2012 5:40 PM ET

INDIANAPOLIS, April 25, 2012 / 3BL Media / PRNewswire/ -- Eli Lilly and Company (NYSE: LLY) has been named to the 2012 DiversityInc Top 50 Companies for Diversity list. Lilly ranked 29th, an increase from its 2011 rating of 39....

read more
Apr 25, 2012 3:45 PM ET

(3BL Media) Atlanta, GA - April 25, 2012 – As Earth Month celebrations continue, Sterling Planet salutes all who have purchased renewable energy from the company over the past 12 years, including members of the U.S....

read more
Apr 25, 2012 3:30 PM ET

(3BL Media) April 25, 2012 - In Africa, a disease that kills one child every minute (1)

Impact Malaria, launched in 2001 provides a comprehensive approach to disease management, from prevention and...

read more
Apr 25, 2012 2:10 PM ET

(3BL Media) Madison, WI - April 25, 2012 – Leonardo Academy has received a Midwest Clean Diesel Initiative (MCDI) Leadership Award. Leonardo Academy President Michael Arny accepted the award on April 12, 2012, at a ceremony in Chicago....

read more
Apr 25, 2012 1:10 PM ET

(3BL Media) April 25, 2012 - The American Academy of Family Physicians (AAFP) Foundation announced the launch of ...

read more