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FROM THE EDITOR

For Consumers, CSR Is Now More Important Than Price

A new survey finds that the social stances a company takes now influence buying decisions more than price. Seventy-one percent think it’s important for businesses to take a stance on social movements, such as gender equity, gun control, the environment, immigration, and human rights. Further, three-quarters of those surveyed are likely to start shopping at a company that supports an issue they agree with. These and more figures are from a report by Clutch, a Washington D.C., research and consulting firm. The numbers confirm that more consumers are looking to business to fill the purpose gap left vacant by a dysfunctional political system.

John Howell, Editorial Director

Company News

Apr 25, 2012 6:30 PM ET

(3BL Media) Nashville, TN – April 24, 2012 – For more than a decade, ING KiDS ROCK Nashville has been introducing children to the thrill of the start line, the excitement of the finish line and the pride of accomplishment as they...

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Apr 25, 2012 6:15 PM ET

(3BL Media) April 25, 2012 - Minneapolois, MN - Medtronic, Inc. is one of America’s best corporate citizens, according to the rankings recently released by Corporate Responsibility...

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Apr 25, 2012 5:40 PM ET

INDIANAPOLIS, April 25, 2012 / 3BL Media / PRNewswire/ -- Eli Lilly and Company (NYSE: LLY) has been named to the 2012 DiversityInc Top 50 Companies for Diversity list. Lilly ranked 29th, an increase from its 2011 rating of 39....

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Apr 25, 2012 3:45 PM ET

(3BL Media) Atlanta, GA - April 25, 2012 – As Earth Month celebrations continue, Sterling Planet salutes all who have purchased renewable energy from the company over the past 12 years, including members of the U.S....

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Apr 25, 2012 3:30 PM ET

(3BL Media) April 25, 2012 - In Africa, a disease that kills one child every minute (1)

Impact Malaria, launched in 2001 provides a comprehensive approach to disease management, from prevention and...

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Apr 25, 2012 2:10 PM ET

(3BL Media) Madison, WI - April 25, 2012 – Leonardo Academy has received a Midwest Clean Diesel Initiative (MCDI) Leadership Award. Leonardo Academy President Michael Arny accepted the award on April 12, 2012, at a ceremony in Chicago....

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Apr 25, 2012 1:10 PM ET

(3BL Media) April 25, 2012 - The American Academy of Family Physicians (AAFP) Foundation announced the launch of ...

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