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FROM THE EDITOR

Purpose Is Key to Brand Reputation

What’s in a brand name these days? How does a brand establish and maintain a good reputation in the current heavy business weather of increased transparency and overheated social media? Purpose is one of the three key factors, concludes the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. (The other two elements are quality and vision.) The study evaluates consumer perceptions of the top 200 companies in the U.S. and finds that purpose and reputation are intrinsically linked. “Purpose is the final major dimension of reputation,” claims the study. “Comprising 13 percent of a company’s overall reputation, the Purpose Premium, can boost overall reputation to edge out competitors and build vital brand affinity among consumers.” 

John Howell, Editorial Director

Company News

Dec 9, 2009 11:15 AM ET

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Dec 3, 2009 10:00 AM ET

(3BLMedia/theCSRfeed) South Bronx, New York, December 3, 2009Sustainable South Bronx, a nonprofit organization delivering economic...

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(3BLMedia/theCSRfeed) Carbondale, CO - December 2, 2009 - Community service is a core value and has been a way of life at CRMS since its inception in 1953. John Holden said, “It is my firm belief that the happiest people in the world...

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Dec 2, 2009 11:10 AM ET

(3BLMedia/theCSRfeed) SAN DIEGO - December 2, 2009 – Electrified vehicles are poised to transform the automobile industry. As the CEO of Terramoto Transportation, Quentin Sponselee...

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Nov 29, 2009 1:00 AM ET

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Nov 17, 2009 2:30 PM ET

(3BLMedia/theCSRfeed) Beijing, China – 17 November 2009 – Marking a significant step toward the deployment of “cleaner coal” technology in China, GE and Shenhua Group Corporation today announced that they have agreed to a...

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Nov 17, 2009 2:00 PM ET

(3BLMedia/theCSRfeed) Beijing, China, November 17,2009 – GE (NYSE: GE) and its Chinese partners that represent some of that country’s key infrastructure development goals announced ...

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Nov 11, 2009 11:00 AM ET

(3BLMedia/theCSRfeed) Given the economic downturn, several studies have come out over the past few months looking at the attitudes of both consumers and senior executives regarding the state of corporate social responsibility (CSR).  ...

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Nov 6, 2009 9:30 AM ET

 

 

(3BLMedia/theCSRfeed) In a few weeks, representatives from around the world will convene in Copenhagen, under the auspices of the United Nations, to focus on a new international agreement on climate change. This...

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