FROM THE EDITOR
Purpose Is Key to Brand Reputation
What’s in a brand name these days? How does a brand establish and maintain a good reputation in the current heavy business weather of increased transparency and overheated social media? Purpose is one of the three key factors, concludes the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. (The other two elements are quality and vision.) The study evaluates consumer perceptions of the top 200 companies in the U.S. and finds that purpose and reputation are intrinsically linked. “Purpose is the final major dimension of reputation,” claims the study. “Comprising 13 percent of a company’s overall reputation, the Purpose Premium, can boost overall reputation to edge out competitors and build vital brand affinity among consumers.”
John Howell, Editorial Director
(3BLMedia/theCSRfeed) Burlington, VT – October 23, 2009 – Seventh Generation, the nation’s leading brand of non-toxic and environmentally-safe household and personal care products, announced today a new partnership with noted advocate...read more
Days of Radio, Lives of Drama
Silvina Sterín Pensel [2009-09-06] El Diario NY
For 50 years, Colorado Rocky Mountain School (CRMS) has practiced environmental stewardship and a commitment to sustainability. Sprawling over 300 acres of pasture and farmland at...read more
(3BLMedia/theCSRfeed) As part of our sustainable development interview series, Leila Chirayath Janah, CEO of Samasource was kind enough to...read more
(3BLMedia/theCSRfeed) - September 28, 2009—New York, NY - Corporate Responsibility Officer Summit Chair Jay Whitehead today announced that the speaker lineup for the 5th annual CRO Summit, held October 6-7 at the Union League Club of...read more
That's what Lloyd C. Blankfein, Chairman and CEO, Goldman Sachs told us today. That providing business and management education to women in developing and emerging economies meets a "great need" for "enormous [investment] returns" and...read more
(3BLMedia/theCSRfeed) NEW YORK, Sep. 22
What: "A Climate for Change? Tax Implications of U.S. Greenhouse Gas Regulation"
Who: Clint Stretch, managing principal, Tax Policy, Deloitte...