Aflac CCO Catherine Blades On Crisis Era Comms & The Intersection Of Purpose & Profit

Sep 28, 2020 8:25 AM ET
Summary: 

In the interview, we get into Catherine’s perspective on purpose-driven companies, what ESG communications entails, and an incredible new incarnation of the Aflac duck that’s bringing hope and care to victims of childhood cancer through innovation.

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by LIPPE TAYLOR

Catherine Blades is the SVP, Chief ESG and Communications Officer of Aflac, a company she’s been at for over six years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes Lion winner, a 2017 inductee into the PR Week Hall of Femme as well as the first American to win the Relations 4 the Future Medal at Davos. 

Catherine has also been named to the Latino Leaders Latina 100 (2020), was a Children’s Miracle Network CHANGEMAKER (2020), the inaugural PR Week Most Purposeful CCO (2019), a Top 25 Power Woman by NY Moves magazine, a four-time Top Woman in PR winner, was named to the Forbes Communications Council as a contributing writer, and serves as a member of the Fortune Most Powerful Women Community.

In the interview, we get into Catherine’s perspective on purpose-driven companies, what an ESG communications entails, and an incredible new incarnation of the Aflac duck that’s bringing hope and care to victims of childhood cancer through innovation.

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