Book Excerpt — Purposeful Profits: Inside Successful Businesses Making a Positive Global Impact
Over time, businesses have defined success by one factor: profitability. While that hasn’t changed completely, in more recent years the role of business has evolved as leaders have been focused on creating a greater positive impact.
Purposeful Profits provides first-hand accounts from those working inside successful companies, large and small, local and global, as to how this evolution has taken shape, what it means for the future of business profitability, and why being a business that is purpose-driven is as important as any other measure of success. Joanne Sonenshine shares these stories to showcase how decision making with empathy and purpose can transform a corporation from one solely seeking to make money, into one that is successful both for its profits, but also for its impact.
In August 2019, The Economist profiled the social action of French company, Danone, famous for its yogurt, but becoming better known for another reason: its social impact. While other brands, including Ben and Jerry’s, Seventh Generation (both now owned by Unilever), REI, and Patagonia, have been touted for their social activism, environmental responsibility, and engagement on critical issues shaping our planet for many years, when Danone announced its intent to become the first independently owned global conglomerate to seek B Corp Certification, the news made waves.
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