Hallmark 2018 Sustainability Progress
Changes in the marketplace are always at play. As Hallmark builds toward its vision of a more emotionally connected world, it also focuses on what the company can do to sustain it.
Hallmark continues to make positive progress toward its ambitious 2020 goals. The company currently expects to meet or exceed its 2020 goals for paper, waste and energy, and is projecting it will fall short of its goal to reduce its water consumption by 50%.
“Overall, we are very pleased with the progress we have made,” said Craig McMonigle, vice president – supply chain innovation and product integrity, Hallmark. “We remain committed to better understanding our water footprint and the areas of biggest impact and risk along our broader supply chain.”
Hallmark is also expanding ties to global sustainability efforts by identifying examples in this year’s report that align with the U.N.'s Sustainable Development Goals, a global blueprint to achieve a better and more sustainable future for the planet.
In addition, this past year Hallmark collected a record number of mobile phones, which were wiped clean and given to a local domestic violence shelter; removed the use of Styrofoam from its facilities keeping more than 350,000 cups from entering landfills; implemented the HERproject to help women take charge of their health at an overseas supplier; and its Crayola business created a new product to turn old crayons into new creations.
2018 also saw Hallmark update its code of conduct to be more thorough in further advancing its focus on women’s empowerment, embarked on new printing methods, adopted a new line of environmentally friendly transportation carriers, and found a new process to eliminate waste while installing more than 6,400 new store accounts.