Tyson Bets on Omnivores With New Alternative Protein Business

By Emily Chasan
Mar 6, 2019 2:30 PM ET

Tyson Foods Inc., the largest U.S. meat producer, is getting into the vegetarian protein business.

Food giants have been investing increasingly in vegetarian and vegan brands this year, as plant-based food sales grew 20 percent to $3.3 billion in 2018, according to data from Nielsen and the Plant Based Foods Association.

The company hasn’t decided on brand names, whether to target food-service or retail, or what kind of protein it will use. But it says the move is part of a necessity for agriculture to evolve. Agriculture -- as one of the world’s biggest sources of global greenhouse gas emissions -- faces significant supply threats in a warming world.

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