Whirlpool Opens Consumer Experience Center

By Alan Wolf
Jun 25, 2018 1:15 PM ET
Article

Whirlpool has widened its consumer presence in the Windy City.

The world’s largest majap maker has added a consumer experience center to the World of Whirlpool, its 60,000-square-foot showcase for the trade in Chicago.

The facility, which features meeting rooms, demo kitchens, interactive laundry showrooms and a connected appliance display, is used for sit-downs with U.S. and international customers, sparing retailers the puddle jump to Whirlpool headquarters in Benton Harbor, Mich.

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