Business Sustainability: Separating Yourself from the Pack

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 26, 2010 10:26 AM ET
Blog

Most of the businesses we speak with in our sustainability consulting practice approach sustainable development from the traditional top-down structured implementation processes.  While this is a familiar approach, there are alternative methods that can more effectively engage stakeholders in the process.  The best in class business sustainability companies are doing things a little bit different, by allowing creativity and innovation to spring up across the organization.

We find that leading companies are stepping outside the traditional business structure.  These organizations are creating a business sustainability culture that adds spontaneity, engages the workforce, and promotes innovative thinking in their business sustainability programs. 
 
To make this happen, successful cultural change management practices recognize that communication and learning are success factors.  By allowing for flexibility and promoting innovation across the value chain, these organizations capture the interests of stakeholders and ensure their active participation.
 
To be a leader, the company has to take it a step further than the competition.  These organizations go beyond immediate results and target long-term sustainable change.  A few characteristics that differentiate the good from the best-in-class in business sustainability: click here to continue reading.
 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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Taiga Company
http://www.TaigaCompany.com