Can Sustainability Cultures Actually Learn From Their Failures?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 23, 2012 7:00 AM ET
“Entrepreneurs and designers think of failure the way most people think of learning.”
This concept taken from a recent Harvard Business Review post, The No. 1 Enemy of Creativity: Fear of Failure, examines an interesting dynamic of business sustainability success today.  What may seem on the surface as counterintuitive, many progressive organizations are actually building cultures that allow ‘failure’ as a natural part of the development process.  As HBR goes on to discuss in the article, most large companies could actually learn a thing or two from the creative practices of entrepreneurs.

“The key to failing well is knowing when to declare defeat. Encourage a culture where fast failure is accepted and encouraged, and create a safe learning environment that allows your teams to take risks.” –CEB Views. Click here to continue reading, Can Sustainability Cultures Actually Learn from Their Failures?

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".