Greenwashing Is Negatively Effecting The Green Movement

Jun 9, 2010 4:00 PM ET

Green is more than just a word, because it has many definitions. Green means healthier lifestyle, more green jobs, creating energy efficient products, helping the environment, a future for your children, higher health standards, clean water, clean air, conservation, and making businesses environmentally responsible.   But there are companies out there that claim they have Green products and services but if you look closer you will notice that those products and services are actually hurting the consumer’s health or the environment.  Companies do this because it is a cheap way to go green and they think the consumers are not smart enough to notice.  This is what we call Greenwashing and I want to make consumers aware of what to look for when it comes to actual Green products or services. To read more about Greenwashing, visit this blog entry that was recently written by MJ Richmond AllVoices- The Greenwashing Fad Of Green Business Certifications.