Guest Post: How Infographics Add Meaning to Sustainability Communications

Jul 16, 2014 2:25 PM ET
Blog

Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

Infographics are visual presentations of information that use the elements of design to display content. Infographics express complex messages to viewers in a way that enhances their comprehension. From a sustainability perspective, this is especially important.  Part of the challenge is the definition of sustainability. How do you define it?  What does sustainability mean to an organization or industry? 

Infographics help contextualize sustainability concepts of energy efficiency, waste management, fair trade, and other related information that hopefully inspires us to eco action.

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Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie Urlaub now consults and advises clients on purpose driven stakeholder communications in the social space. She is the Founder of the Taiga Company.