New Holland Agriculture Celebrates International Rural Women's Day
CNH Industrial brand New Holland Agriculture is celebrating the United Nation’s International Day of Rural Women. The day recognizes the social and economic achievements of women and girls in rural areas and their contribution to the world’s food systems. This year’s theme is “Rural Women Cultivating Good Food for All”.
New Holland Agriculture is celebrating by highlighting the great achievements of female farmers around the world — farmers like Amy Hess, owner and operator of Bow Creek Farm - Red Angus Beef & Cattle in Hershey, Pennsylvania, USA. In 2018, she quietly opened her on-farm Beef Shop and in January 2019, an e-commerce operation just in time to for a once-in-a-century pandemic. Although Amy and her partner Rob had to scramble to meet high demand, they were well prepared. While retail sales soared, their wholesale sales sputtered, allowing them to divert existing animal inventory to the store. As well as farmers like Rachel Chirgwin, Owner of RIC Farming and a customer in Australia. She started out completing her Bachelor of Agriculture and Advanced Diploma in Rural Business Management and is now the owner of three business entities under RIC Farming, specializing in stud and grain trading.
International Day of Rural Women not only recognizes women’s labor, but is also a call to action for women’s empowerment and equal opportunities.