Eric Whan

Sustainable Brands Detroit 2017 Sets Out to Redefine the Good Life


(3BL Media/Justmeans) — Sustainable Brands kicked off their 2017 event in downtown Detroit with a record crowd of over 2,000 attendees.  After a day filled with extended interactive workshops, the official welcome ceremony featured a who’s who of sustainability thought leaders. Koann Vikoren Skrzyniarz, Founder and CEO of Sustainable Brands, welcomed the crowd that packed the Cobo Center’s main hall. She set a somewhat sober tone for the event, citing that we live in an age of unintended consequences, and that we have clearly gotten off track in our pursuit of happiness. “Our push for productivity and efficiency has inclined us to forget how inextricably connected we are.”
But, she said, “Businesses are uniquely equipped…to help us shape our collective future.” Describing the decision to move from San Diego to Detroit, she called the actively rejuvenating Motor City, ‘a fantastic living lab.” Indeed Detroit could be the poster child for a place where the industrial age has run its course and is now ready for what comes next. Citing Harris poll data, she said that a clear shift is happening across the US in the definition of the good life.


Next, Kim Patel Ford’s VP of Sustainability spoke. Quoting her boss, Bill Ford, who she was standing in for, she said, “You can do good work for the planet and for the company.” Describing the company’s shifting commitment to mobility, she quoted Mayor Mike Dugan, who said, “Great if you have a good job, but if you can’t get there, what’s the point.” 

 
Cradle to Cradle originator Will McDonough made a number of terse, but punchy points.   
How do we make the world better because we are here?
Being less bad is not being good.
We need to think differently about carbon. There are three types: Fugitive carbon, Durable Carbon, and Living Carbon  We need less of the first one and more of the other two
By 2050, the weight of plastics in the ocean will be equal to the weight of all the fish.
As a roadmap for making things better he suggested five goods, to take the place of the numerous less bads.
Good Materials are safe, healthy, biological.
A Good Economy is circular, sharing, and shared
Good Energy is clean and renewable.
Good Water is clean and available.
A Good Life is creative and dignified.
What’s next is what’s now.
How much can we give for all that we get?  
Goodness is a living things.
It’s going to take forever, but that’s the point.

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