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(3BLMedia/Justmeans) - Physicist Amory Lovins has been at the leading edge of energy alternatives since well before most people ever heard of climate change. Far from an idealist, he is a hard-nosed scientist who has done the math to show what is possible if we are willing to think outside the box. His two latest books, Winning the Oil Endgame, and Reinventing Fire, lay out in detail the ways that our society can wean itself off of oil, coal and nuclear through a smart deployment of renewables, efficiency, with a bit of natural gas thrown in as a bridge fuel, all while growing the economy by double digits.
Lovins, along with his crew at the Rocky Mountain Institute put together a prototype 100 mpg Hypercar back in 2007, introducing groundbreaking technologies that car companies have been racing to catch up with ever since.
Now as the world has begun heeding his advice, Lovins has rolled up his sleeves to identify the various conceptual, physical, economic, political, and technological roadblocks that threaten progress and is busy dispelling them wherever he can. The latest is the idea that due to the intermittent nature of various energy sources, we can’t reliably implement renewables on a large scale without massive investments in energy storage.
Here again, Lovins has done the math, with a series of simulations. While it’s true that many renewables are intermittent, new smart grid technologies are quite responsive. Lovins presents the solution in terms of choreography, his word for a dynamic matching of electricity supply with demand. The fact is that sunshine and wind do come and go, but they do so in a fairly predictable manner. About as predictable, says Lovins, as the demand is. He also points out that since no power generation source is completely reliable, that grid has already been designed to accommodate that.
(3BL Media/JustMeans) — When someone takes a swig from their favorite beer, they may not realize that brewing beer is an energy intensive process. But brewing companies that want to reduce their carbon emissions are well aware of the issue.
(3BL Media/Justmeans) – By 2050, there’s every possibility that 139 countries – including the UK, US, China and other major economies – could run entirely on energy created by wind, water and solar! That’s according to 
UPS has set some lofty goals. One of them is to have 25 percent of the electricity it uses come from renewable energy sources by 2025. In 2016, only 0.2 percent came from renewable sources.
L’Oréal USA is investing big time in renewable energy. Recently, the company that sells cosmetics and personal care products announced that it will build two solar power projects at its manufacturing facilities in North Little Rock, Arkansas and Florence, Kentucky. The projects will help accelerate the company’s goals to reduce its carbon emissions by 60 percent from a 2005 baseline by 2020.
