The PND Blog features conversation with CECP Director Margaret Coady

Discusses key findings for corporations and nonprofits from CECP report "Shaping the Future"
Oct 12, 2010 12:30 PM ET

In this Q&A, Laura Cronin, director of the Toshiba America Foundation, speaks with CECP Director Margaret Coady about Shaping the Future: Solving Social Problems through Business Strategy, a new CECP report based on research by McKinsey & Company. The conversation includes an explanation of Sustainable Value Creation with concrete company examples, guidance for companies in choosing the right issue to address, and shows how this strategy can directly aid a company's ability to compete. Coady also provides advice for nonprofit leaders on how to interact with corporations now.

Read the full article...



Courtney King
Committee Encouraging Corporate Philanthropy