Two Wheeled Friends - Are you One of them?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 27, 2010 2:12 PM ET

When people ride bikes, good things happen.  Why?  Because bike commuting is a win-win for both businesses and individuals looking to reduce costs, embrace eco awareness, and adhere to business and personal sustainability programs.  

In recent years, the bicycle industry has stepped up to support bike advocacy and education programs like never before. Much of that leadership has come from Bikes Belong, the industry's advocacy and education organization.  Just recently Bikes Belong launched a new effort to unite one million voices to improve bicycling in the United States. It simply asks people to sign a pledge in support of biking. The campaign is called, and the goal is to help make our nation a better place to ride by sending a powerful message to our elected leaders, the media, and the public that bicycling is important and should be promoted.
As a sustainability consultant, I have the opportunity to work with individuals and businesses to integrate sustainability concepts into the workplace and daily life.  Naturally, cycling is a sustainability concept that meets both worlds: business and individuals.  Clients commute to work; businesses provide resources and incentives for cycling commuters.  So, why is bike commuting so wonderful? Let me count the ways: 
  • Bike commuting helps the environment by reducing your carbon footprint.

  • Bicycles emit no pollution when in use; they require far less materials, energy and waste in their production than even the ‘greenest’ car. 

  • Cycling offers a certain connection to the open air and the surrounding trees.  It's amazing how usual surroundings look different when on a bike.

  • Cycling can be done by toddlers, teenagers, youngsters and adults as well.  It can be used as personal time to reflect upon your day or a means to unite friends for regular rides.

  • Regular participation in a cycling routine naturally shifts your focus to include thoughts of the weather, areas in your community to ride, road safety, and traffic.  Thereby increasing your awareness of the link between the environment and your community.

  • Enjoy the freedom your bike gives you- go places your car can't.

  • National health statistics show that when you're more active, you decrease your risk for cancer, heart disease, obesity and diabetes.

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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".


Taiga Company